Google launches new AI mode to transform search
Google announced a new “AI Mode” for its search engine in the United States, aiming to make searching feel more like talking to an expert who can answer almost any question.
Google is expected to face charges from the European Commission for breaching rules designed to rein in the power of Big Tech, according to sources with direct knowledge of the matter.
The charges are reportedly linked to proposed changes to its search results that failed to satisfy the Commission’s concerns—and those of rival companies—over potential bias in favoring Google’s own vertical search engines such as Google Shopping, Google Flights, and Google Hotels.
The European Commission, which has been investigating Google under the Digital Markets Act (DMA) since March last year, is said to be focusing on whether the tech giant discriminates against third-party services in its search results. If found in breach, Google could face fines of up to 10% of its global annual revenue.
The impending charges come amid broader tensions between U.S. political leaders and European regulators. U.S. President Donald Trump has publicly sided with American tech giants in their opposition to EU regulations, criticizing fines as a form of tariff. These remarks have fueled concerns that the European Commission might consider easing its scrutiny of Big Tech, though the investigation into Google appears to be moving forward.
In response to the growing regulatory pressure, Google referenced a December blog post by Oliver Bethell, its director for EMEA competition, saying the company is actively working with the Commission to find a balanced solution. Bethell warned that additional changes to its search result formats aimed at appeasing rivals could lead to the removal of some useful features.
The DMA-related investigation into Google is one of several ongoing probes by EU antitrust regulators, with separate, more advanced investigations reportedly targeting Apple and Meta Platforms. Another probe focuses on potential restrictions that may prevent app developers from informing users about offers outside the Google App Store at no cost.
The European Commission has declined to comment on the forthcoming charges, leaving industry observers to await further developments as the regulatory process unfolds.
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