Ford cuts EV plans as demand falls and policy shifts take effect

Ford cuts EV plans as demand falls and policy shifts take effect
The Ford logo is seen on the Ford Motor headquarters in Dearborn, Michigan, U.S., March 12, 2025. REUTERS
Reuters

Ford Motor Company said on Monday it will take a $19.5 billion writedown and scrap several electric vehicle (EV) models, marking a major retreat from its battery-powered ambitions amid declining EV demand and changes under the Trump administration.

The Dearborn, Michigan-based automaker says it will end production of the F-150 Lightning in its current electric form and instead pivot to an extended-range electric model (EREV), which uses a gas-powered generator to recharge the battery. Ford also cancelled its next-generation electric truck, codenamed the T3, and planned electric commercial vans.

“Ford is refocusing on gas, hybrid, and extended-range EVs,” the company said, noting the shift will eventually create thousands of jobs, despite some near-term layoffs at a Kentucky battery plant. Ford expects its global mix of hybrids, extended-range EVs, and pure EVs to reach 50% by 2030, up from 17% today.

The $19.5 billion writedown will be spread over the fourth quarter of 2025, continuing into 2027. About $8.5 billion is linked to cancelled EV models, $6 billion to the dissolution of a battery joint venture with South Korea’s SK On, and $5 billion to programme-related expenses.

Ford raised its 2025 guidance for adjusted earnings before interest and taxes to about $7 billion, up from $6 billion–$6.5 billion.

The move reflects broader industry trends as U.S. EV sales falter. November EV sales fell roughly 40% following the September expiry of the $7,500 federal tax credit. Trump-era policies also reduced federal EV incentives and eased fuel-efficiency rules, encouraging automakers to focus on gas-powered models.

The F-150 Lightning, launched in 2022 with high-profile promotions, saw sales of 25,583 units through November, down 10% from a year earlier, despite initial production to meet 200,000 orders. The planned T3 EV pickup will be replaced by new gas-powered trucks starting in 2029 at Ford’s Tennessee plant.

Ford’s second-generation EV lineup is effectively paused. Future EVs will target affordability, with a midsize model priced around $30,000 planned for release in 2027 from Ford’s California “skunkworks” team, to be built at the Louisville plant.

“This is not for PR or for Wall Street. We built a truck so people can use it in their daily lives,” Ford said in a statement, underscoring the company’s shift toward practical and hybrid solutions.

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