Meta has announced it will halt political, electoral, and social issue ads in the European Union from October due to the region's new Transparency and Targeting of Political Advertising regulation (TTPA).
The regulation, aimed at increasing oversight and preventing manipulation in political advertising, was enacted in April 2024, with major provisions coming into effect on 10 October.
“The TTPA introduces significant, additional obligations to our processes and systems that create an untenable level of complexity and legal uncertainty for advertisers and platforms operating in the EU,” Meta said.
Although Meta has maintained political ad transparency tools since 2018, it says the EU’s new rules go far beyond what is feasible, especially in terms of ad targeting and compliance systems.
The company warned that the regulation could reduce the relevance of ads for users and restrict personalized advertising options. It also expressed concern about reduced market competition and user choice.
Google previously made a similar move, pausing political ads in anticipation of the regulation. Meta emphasized that while political advertising will be restricted, users can still engage in organic political discussions.
Earlier this month, Meta also opted out of the EU’s Artificial Intelligence (AI) code of practice, which supports upcoming AI legislation due to take effect in August.
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At a time when geopolitical tensions continue to ripple across multiple regions, from Ukraine to the Middle East, the South Caucasus once again finds itself at the crossroads of diplomacy and uncertainty.
A 77-year-old man and a 63-year-old woman were killed on Monday (4 May), after a man drove a car into a crowd on a pedestrianised street in the the eastern German city of Leipzig, authorities said.
Austria has expelled three diplomats from the Russian Embassy over concerns that satellite installations on diplomatic buildings could be used for espionage.
A Russian missile strike killed six people in Ukraine’s Kharkiv region on Monday (4 May), as Kyiv reported fresh attacks on energy infrastructure and a sharp rise in drone strikes on ports.
A 77-year-old man and a 63-year-old woman were killed on Monday (4 May), after a man drove a car into a crowd on a pedestrianised street in the the eastern German city of Leipzig, authorities said.
Iran warned U.S. forces on Monday not to enter the Strait of Hormuz after President Donald Trump said the United States would "guide out" ships stranded in the Gulf by the U.S.-Israeli war on Iran.
China has moved to block U.S. sanctions on five of its oil refineries, in a fresh escalation of tensions over trade and energy policy.
U.S. President Donald Trump has said he will “soon be reviewing” a new 14-point proposal sent by Iran, casting doubt on the chances of a deal after Tehran called for security guarantees, an end to naval blockades and a halt to the war across the region, including in Lebanon.
Ukraine has launched a new wave of drone strikes on Sunday (3 May) across Russia, hitting key infrastructure and causing casualties in several regions, officials on both sides said.
A humanoid robot called Sophia took an unusual place at the heart of a classical concert in Hong Kong on Wednesday (29 April), as she performed alongside a live orchestra for the first time.
Elon Musk took the stand on Tuesday (28 April) at a high-stakes trial over the future of OpenAI, casting his lawsuit against the ChatGPT maker as a defence of charitable giving.
A pivotal trial that could shape the governance of artificial intelligence begins Tuesday in California, as Elon Musk and Sam Altman face off over OpenAI’s shift to a for-profit model.
Alphabet Inc’s Google has deepened its operational relationship with the United States Department of Defense (DoD), quietly signing a wide-ranging agreement to deploy artificial intelligence models in highly classified environments.
Market reaction to DeepSeek’s preview of its next-generation artificial intelligence model has been relatively subdued, in sharp contrast to the global shock triggered by its breakthrough releases last year.
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