Meta has announced it will halt political, electoral, and social issue ads in the European Union from October due to the region's new Transparency and Targeting of Political Advertising regulation (TTPA).
The regulation, aimed at increasing oversight and preventing manipulation in political advertising, was enacted in April 2024, with major provisions coming into effect on 10 October.
“The TTPA introduces significant, additional obligations to our processes and systems that create an untenable level of complexity and legal uncertainty for advertisers and platforms operating in the EU,” Meta said.
Although Meta has maintained political ad transparency tools since 2018, it says the EU’s new rules go far beyond what is feasible, especially in terms of ad targeting and compliance systems.
The company warned that the regulation could reduce the relevance of ads for users and restrict personalized advertising options. It also expressed concern about reduced market competition and user choice.
Google previously made a similar move, pausing political ads in anticipation of the regulation. Meta emphasized that while political advertising will be restricted, users can still engage in organic political discussions.
Earlier this month, Meta also opted out of the EU’s Artificial Intelligence (AI) code of practice, which supports upcoming AI legislation due to take effect in August.
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Both the United States and Iran are giving conflicting messages about trying to end the conflict in the Middle East, meanwhile Pakistan has offered to be a mediator and a reported 15 point plan has been sent to Tehran. Welcome to AnewZ's coverage of the tensions in the Middle East.
The referendum on 15 March marked a pivotal moment for Kazakhstan, signalling both domestic renewal and international reassurance. By adopting a new constitution, Kazakhstan is seeking to modernise governance, enhance institutional cohesion, and strengthen its regional, global role
A New Mexico jury on Tuesday found Meta Platforms violated state law in a lawsuit brought by the state attorney general, who accused the company of misleading users about the safety of Facebook, Instagram and WhatsApp and of enabling child sexual exploitation on those platforms.
Meta Platforms is increasing compensation for top executives, including its first-ever offer of stock options, as it tries to fend off competition in the artificial intelligence (AI) race and incentivize leaders to stay with the company for several years.
U.S. President Donald Trump said the U.S. was talking to the right people in Iran to make a deal on Tuesday (24 March), as Pakistan's Prime Minister offered to host peace talks between the two countries to bring about an end to the conflict.
Afghan authorities say Pakistani jets entered northern Afghanistan, while Pakistan insists its actions target terrorism, highlighting continued strain after a temporary Eid ceasefire ended.
As conflict continues to unsettle the Middle East, airlines are being forced to make difficult, fast-moving decisions - redrawing flight paths and searching for safe skies. Amid this uncertainty, Azerbaijan has emerged as a crucial gateway linking Europe and Asia.
FinaFinal results from Slovenia’s parliamentary elections indicate a near tie between the Slovenian Democratic Party (SDS) and the liberal Freedom Movement Slovenia (GS), leaving neither side with a clear path to power.
In a metro station in downtown Tehran, pictures of Iranian school children alleged to have been killed by U.S.-Israel attacks are being displayed along the walls.
Chinese researchers have announced a major breakthrough in lithium battery technology - a development that could significantly improve the performance, safety and lifespan of batteries used in everything from smartphones to electric vehicles.
NASA’s Perseverance rover has detected what scientists believe may be the underground remains of an ancient river delta on Mars, offering some of the strongest evidence yet that water once flowed across the planet’s surface billions of years ago.
Britain is considering introducing labels for AI-generated content to protect consumers from disinformation and deepfakes, the government said on Wednesday (18 March), as it sets out the next phase of its approach to regulating artificial intelligence.
Chinese electric vehicle giant BYD is pushing to make charging an electric car almost as quick and convenient as filling up a traditional petrol vehicle - a move that could help remove one of the biggest barriers to wider electric vehicle adoption.
South Korea will soon cease to be one of the few countries where Google Maps does not function fully, after its security-conscious government reversed a two-decade-old policy and approved the export of high-precision map data to overseas servers.
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