Meta has announced it will halt political, electoral, and social issue ads in the European Union from October due to the region's new Transparency and Targeting of Political Advertising regulation (TTPA).
The regulation, aimed at increasing oversight and preventing manipulation in political advertising, was enacted in April 2024, with major provisions coming into effect on 10 October.
“The TTPA introduces significant, additional obligations to our processes and systems that create an untenable level of complexity and legal uncertainty for advertisers and platforms operating in the EU,” Meta said.
Although Meta has maintained political ad transparency tools since 2018, it says the EU’s new rules go far beyond what is feasible, especially in terms of ad targeting and compliance systems.
The company warned that the regulation could reduce the relevance of ads for users and restrict personalized advertising options. It also expressed concern about reduced market competition and user choice.
Google previously made a similar move, pausing political ads in anticipation of the regulation. Meta emphasized that while political advertising will be restricted, users can still engage in organic political discussions.
Earlier this month, Meta also opted out of the EU’s Artificial Intelligence (AI) code of practice, which supports upcoming AI legislation due to take effect in August.
Syrian Foreign Minister Asaad al-Shibani met an Israeli delegation in Paris on Tuesday for talks aimed at boosting stability in southern Syria and the...
Kim Yo Jong, sister of North Korean leader Kim Jong Un, accused Seoul and its president of having a “dual personality,” criticising their commitme...
A Ukrainian drone strike late Tuesday cut power to areas of Russia-held Zaporizhzhia region, officials said, during ongoing attacks in southeastern Uk...
India and China on Tuesday announced plans to resume direct flights and enhance trade and investment as they cautiously rebuild ties following their 2...
On Tuesday, U.S. President Donald Trump indicated he plans to pressure the Smithsonian Institution, a leading museum and research complex on American ...
A Ukrainian drone strike late Tuesday cut power to areas of Russia-held Zaporizhzhia region, officials said, during ongoing attacks in southeastern Ukraine.
EU foreign policy chief Kaja Kallas confirmed that the bloc will continue targeting Russia’s war economy, with a new sanctions package expected by next month, while emphasizing the need for strong security guarantees for Ukraine.
Eemeli Peltonen, a member of the Social Democratic Party, died in the country’s Parliament House in Helsinki on Tuesday.
Israeli officials have confirmed that they are closely studying the 60-day ceasefire proposal to which Hamas agreed to on Monday.
A powerful eruption at Japan’s Shinmoedake volcano sent an ash plume more than 3,000 metres high on Sunday morning, prompting safety warnings from authorities.
According to the German Research Centre for Geosciences (GFZ), a magnitude 5.7 earthquake struck the Oaxaca region of Mexico on Saturday.
Honduras has brought back mask mandates as COVID-19 cases and a new variant surge nationwide.
The UK is gearing up for Exercise Pegasus 2025, its largest pandemic readiness test since COVID-19. Running from September to November, this full-scale simulation will challenge the country's response to a fast-moving respiratory outbreak.
Kuwait says oil prices will likely stay below $72 per barrel as OPEC monitors global supply trends and U.S. policy signals. The remarks come during market uncertainty fueled by new U.S. tariffs on India and possible sanctions on Russia.
For over 4,000 years, Egypt’s pyramids have stood as marvels of human ambition, but new research raises a tantalising question: did humans really build them alone, or did ancient engineers wield technologies we are only beginning to understand?
An international team of 40 scientists and technical staff has embarked on a 54-day mission to study the impacts of Tonga's 2022 Hunga Volcano eruption.
Türkiye’s homegrown social media platform, Next Sosyal (officially known as Next Teknofest Sosyal), has officially surpassed 1 million users in less than one month, TEKNOFEST Executive Board Chair Selçuk Bayraktar announced on Saturday.
The California Coastal Commission on Thursday voted against a proposal by Elon Musk’s SpaceX to almost double its permitted annual Falcon 9 rocket launches from Vandenberg Space Force Base, raising the limit from 50 to 95.
The U.S. government on Wednesday signed an executive order to ease federal regulations on commercial rocket launches, potentially benefiting SpaceX and other private space companies.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment