Meta has announced it will halt political, electoral, and social issue ads in the European Union from October due to the region's new Transparency and Targeting of Political Advertising regulation (TTPA).
The regulation, aimed at increasing oversight and preventing manipulation in political advertising, was enacted in April 2024, with major provisions coming into effect on 10 October.
“The TTPA introduces significant, additional obligations to our processes and systems that create an untenable level of complexity and legal uncertainty for advertisers and platforms operating in the EU,” Meta said.
Although Meta has maintained political ad transparency tools since 2018, it says the EU’s new rules go far beyond what is feasible, especially in terms of ad targeting and compliance systems.
The company warned that the regulation could reduce the relevance of ads for users and restrict personalized advertising options. It also expressed concern about reduced market competition and user choice.
Google previously made a similar move, pausing political ads in anticipation of the regulation. Meta emphasized that while political advertising will be restricted, users can still engage in organic political discussions.
Earlier this month, Meta also opted out of the EU’s Artificial Intelligence (AI) code of practice, which supports upcoming AI legislation due to take effect in August.
The United States and Israel have criticised Canada’s announcement that it will recognise the State of Palestine at the UN General Assembly in Septe...
Canadian Prime Minister Mark Carney announced that Canada plans to recognise the State of Palestine at the 80th United Nations General Assembly in Sep...
U.S. President Donald Trump has said that former House Speaker Nancy Pelosi should be investigated over her stock market earnings, suggesting she prof...
A radar fault in the UK’s air traffic control system caused major flight disruptions on 30 July, affecting operations at more than five major airpor...
The United States and Israel have criticised Canada’s announcement that it will recognise the State of Palestine at the UN General Assembly in September, warning the move rewards Hamas and undermines peace efforts.
Canadian Prime Minister Mark Carney announced that Canada plans to recognise the State of Palestine at the 80th United Nations General Assembly in September 2025, aligning with France and other nations advocating for Palestinian statehood.
U.S. President Donald Trump will meet with South Korea’s trade delegation in Washington as Seoul races to negotiate a deal before 1 August’s 25 percent tariffs on Korean exports, South Korean officials stated.
A radar fault in the UK’s air traffic control system caused major flight disruptions on 30 July, affecting operations at more than five major airports, including Heathrow, Gatwick and Birmingham.
The world’s biggest dance music festival faces an unexpected setback as a fire destroys its main stage, prompting a last-minute response from organisers determined to keep the party alive in Boom, Belgium.
Australian researchers have created a groundbreaking “biological AI” platform that could revolutionise drug discovery by rapidly evolving molecules within mammalian cells.
Australian researchers have pioneered a low-cost and scalable plasma-based method to produce ammonia gas directly from air, offering a green alternative to the traditional fossil fuel-dependent Haber-Bosch process.
A series of earthquakes have struck Guatemala on Tuesday afternoon, leading authorities to advise residents to evacuate from buildings as a precaution against possible aftershocks.
'Superman' continued to dominate the summer box office, pulling in another $57.25 million in its second weekend, as theatres welcome a wave of blockbuster competition following a challenging few years for the film industry.
Scientists have discovered thriving animal communities living off chemicals, not sunlight, at record depths in the Pacific Ocean’s Kuril-Kamchatka and Aleutian trenches.
Voice actors across Europe are sounding the alarm over the rise of artificial intelligence in the dubbing industry, warning that the use of AI-generated voices could jeopardize jobs, creative quality, and intellectual property rights.
A team from the Royal Melbourne Institute of Technology (RMIT) has developed a titanium alloy using 3D printing that is significantly cheaper and potentially more efficient than the widely used Ti-6Al-4V alloy.
Scientists warn the world’s oceans may have entered a new, hotter phase with serious consequences for the planet.
A new Artificial Intelligence (AI) tool from Google DeepMind is helping historians bring ancient Roman inscriptions back to life by predicting missing words and dating the texts.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment