In a sweet celebration of fandom, flavour, and nostalgia, Selena Gomez has teamed up with the OREO brand to release a Limited Edition Selena Gomez OREO Cookie—infused with cinnamon-spiced memories and a touch of horchata.
The OREO brand and global music icon Selena Gomez have unveiled a bold new collaboration: the Limited Edition Selena Gomez OREO Cookies. Designed with Selenators in mind, the cookie blends the beloved snack’s signature playfulness with Selena’s personal story and cultural heritage.
Inspired by horchata, a comforting drink from her childhood, the cookie features chocolate cinnamon-flavored wafers with two layers of creme: one chocolate & cinnamon, and one sweetened condensed milk with cinnamon sugar inclusions. “Making my own OREO cookie was a lot of fun,” said Gomez. “The cinnamon flavor gives it this horchata feel, and I’m excited for my fans to try it.”
Beyond flavor, the cookie celebrates fandom and individuality. Each pack contains one of six unique embossments, including one that spells out "Selenators." A special surprise: one out of every three packs includes a cookie stamped with Selena's actual signature—marking a first in OREO history.
As part of the launch, OREO is also supporting the Rare Impact Fund, Selena’s nonprofit initiative aimed at expanding youth access to mental health resources. "The journey to self-expression and self-discovery isn't always easy," the brand noted in its announcement, highlighting a shared commitment to well-being and community.
“This collaboration embodies our commitment to delighting our consumers in unexpected ways,” said Michelle Deignan, Vice President of OREO U.S. “By tapping into Selena’s world—her roots, her fans, her music—we’re bringing a whole new level of creativity and connection to the OREO experience.”
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