Apple’s latest smartphone, the iPhone Air, sold out within minutes of its launch in China on Friday, highlighting the brand’s enduring appeal among Chinese consumers despite growing competition from local Android makers.
The swift sellout came just days after Apple CEO Tim Cook concluded a high-profile visit to China, where he met with developers, retail staff, and partners in a show of confidence in the company’s second-largest market. Cook’s visit, widely covered by Chinese media, appeared to generate strong consumer enthusiasm ahead of the iPhone Air’s debut.
Apple’s Chinese website and several authorized online retailers reported that the new model was sold out within minutes of preorders opening, with delivery dates quickly pushed back by several weeks. The surge in demand reflects the continued loyalty of Apple’s user base in China, even as rivals such as Huawei, Xiaomi, and Oppo intensify competition with new flagship releases.
The iPhone Air, positioned as a lighter and more power-efficient version of Apple’s main lineup, has drawn attention for its sleek design and advanced display technology. Its lower price point compared with the Pro series also makes it attractive to a broader range of consumers, especially younger buyers in urban markets.
The strong launch suggests Apple’s brand image remains resilient in China, despite political tensions and the rise of homegrown alternatives. “The rapid sellout shows that Apple still commands significant emotional and technological appeal,” said one market expert. “Consumers trust the brand’s ecosystem, and the iPhone Air hits the sweet spot between performance and price.”
During his visit, Cook reaffirmed Apple’s commitment to the Chinese market, describing the country as a “vital center for innovation and craftsmanship.” His remarks were interpreted as an effort to reassure both Chinese consumers and manufacturing partners amid ongoing scrutiny of US. tech companies operating in China.
While Apple continues to face headwinds from tightening regulations and fierce domestic competition, the iPhone Air’s early success suggests that the company’s formula of combining design, performance, and brand prestige still resonates deeply with Chinese consumers.
For now, the iPhone Air’s instant sellout shows more than just strong sales; it sheds light on Apple’s ability to maintain its cultural and commercial presence in one of the world’s most competitive smartphone markets.
Salvador Nasralla of Honduras’ centrist Liberal Party has taken a razor-thin lead over conservative rival Nasry Asfura, the candidate backed by U.S....
The core United Nations (UN) budget could be cut by $577 million next year under a proposal from UN's Secretary-General António Guterres, who is also...
U.S. President Donald Trump has launched a blistering verbal attack on the Somali community, characterising migrants as "garbage" just as federal auth...
A round table meeting of NATO foreign minsters has just begun in Brussels, where they're expected to speak about ongoing peace talks, as well as defen...
The disappearance nearly 12 years ago of Malaysia Airlines flight MH370 with 239 people on board remains one of the world's greatest aviation mysterie...
Salvador Nasralla of Honduras’ centrist Liberal Party has taken a razor-thin lead over conservative rival Nasry Asfura, the candidate backed by U.S. President Donald Trump, in a presidential election marred by delays and allegations of fraud.
The disappearance nearly 12 years ago of Malaysia Airlines flight MH370 with 239 people on board remains one of the world's greatest aviation mysteries.
U.S. President Donald Trump has launched a blistering verbal attack on the Somali community, characterising migrants as "garbage" just as federal authorities prepare a contentious enforcement operation in the Midwestern state of Minnesota.
As the race to succeed António Guterres gathers pace, Rebeca Grynspan has issued a stark challenge to the United Nations: end eight decades of male exclusivity and finally elect a woman on merit.
A four-part docuseries executive produced by Curtis '50 cent' Jackson and directed by Alexandria Stapleton on Netflix is at the centre of controversy online.
Russia has claimed a decisive breakthrough in the nearly four-year war, with the Kremlin announcing the total capture of the key logistics hub of Pokrovsk just hours before United States mediators were due to arrive in Moscow.
French President Emmanuel Macron addressed critical issues surrounding Ukraine’s ongoing conflict, the role of American mediation, and European involvement during a press conference on Monday, reaffirming France’s commitment to supporting Ukraine's sovereignty and ensuring peace in the region.
Venezuela is facing mounting diplomatic and economic isolation as regional governments, airlines and international bodies react to escalating tensions between Caracas and Washington.
The Georgian Dream party says it has taken legal action against British Broadcaster BBC following an accusation of defamation in article published about protests in Tbilisi, the Georgian capital.
Google’s YouTube has announced a “disappointing update” for millions of Australian users and creators, confirming it will comply with the country’s world-first ban on social media access for under-16s by locking affected users out of their accounts within days.
President of Turkmenistan Serdar Berdimuhamedow has signed the “On Virtual Assets” law, which will officially legalise cryptocurrency mining and exchange activities in the country from 1 January 2026.
European Union ministers will urge senior U.S. trade officials to implement more elements of the July EU–U.S. trade deal on Monday, including cutting tariffs on EU steel and lifting duties on goods such as wine and spirits.
Google has announced a major update for its Pixel 10 series: owners can now send and receive files with Apple devices using AirDrop, without any collaboration from Apple. The new functionality applies to iPhones, iPads, and macOS devices, though for now it is limited to the Pixel 10 line.
European shares climbed on Thursday, as a relief rally swept through global markets after artificial intelligence (AI) bellwether Nvidia reported strong earnings, while investors awaited the release of delayed U.S. jobs data.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment