Apple’s latest smartphone, the iPhone Air, sold out within minutes of its launch in China on Friday, highlighting the brand’s enduring appeal among Chinese consumers despite growing competition from local Android makers.
The swift sellout came just days after Apple CEO Tim Cook concluded a high-profile visit to China, where he met with developers, retail staff, and partners in a show of confidence in the company’s second-largest market. Cook’s visit, widely covered by Chinese media, appeared to generate strong consumer enthusiasm ahead of the iPhone Air’s debut.
Apple’s Chinese website and several authorized online retailers reported that the new model was sold out within minutes of preorders opening, with delivery dates quickly pushed back by several weeks. The surge in demand reflects the continued loyalty of Apple’s user base in China, even as rivals such as Huawei, Xiaomi, and Oppo intensify competition with new flagship releases.
The iPhone Air, positioned as a lighter and more power-efficient version of Apple’s main lineup, has drawn attention for its sleek design and advanced display technology. Its lower price point compared with the Pro series also makes it attractive to a broader range of consumers, especially younger buyers in urban markets.
The strong launch suggests Apple’s brand image remains resilient in China, despite political tensions and the rise of homegrown alternatives. “The rapid sellout shows that Apple still commands significant emotional and technological appeal,” said one market expert. “Consumers trust the brand’s ecosystem, and the iPhone Air hits the sweet spot between performance and price.”
During his visit, Cook reaffirmed Apple’s commitment to the Chinese market, describing the country as a “vital center for innovation and craftsmanship.” His remarks were interpreted as an effort to reassure both Chinese consumers and manufacturing partners amid ongoing scrutiny of US. tech companies operating in China.
While Apple continues to face headwinds from tightening regulations and fierce domestic competition, the iPhone Air’s early success suggests that the company’s formula of combining design, performance, and brand prestige still resonates deeply with Chinese consumers.
For now, the iPhone Air’s instant sellout shows more than just strong sales; it sheds light on Apple’s ability to maintain its cultural and commercial presence in one of the world’s most competitive smartphone markets.
Nobel Prize-winning scientist James Watson, who co-discovered the DNA double-helix structure, has died at 97, his former research lab confirmed....
Major U.S. airports are cutting flights and facing delays as the government shutdown continues to affect air traffic control staffing, raising concern...
Kendrick Lamar and Lady Gaga lead the 2026 Grammy nominations, while K-Pop enters the Song of the Year category for the first time in the award’s hi...
The United States has lifted sanctions on Syrian President Ahmed al-Sharaa ahead of his planned visit to the White House next week. The move follows a...
Serbia's parliament passed a law on Friday designed to accelerate the development of a luxury complex in Belgrade, leased to an investment company fou...
Serbia's parliament passed a law on Friday designed to accelerate the development of a luxury complex in Belgrade, leased to an investment company founded by Jared Kushner, U.S. President Donald Trump's son-in-law.
Azerbaijan has no plans to deploy peacekeepers to Gaza unless there is a complete cessation of hostilities between Israel and Hamas, an Azerbaijani Foreign Ministry official told Reuters on Friday.
German Defence Minister Boris Pistorius on Friday suggested a potential link between recent drone incidents in Belgium and discussions surrounding the use of frozen Russian assets, held by Belgian financial institution Euroclear, to fund a substantial loan to Ukraine.
Iranian President Masoud Pezeshkian stated on Friday that while Iran seeks peace, it will not be pressured into abandoning its nuclear and missile programmes, according to state media reports.
Kendrick Lamar and Lady Gaga lead the 2026 Grammy nominations, while K-Pop enters the Song of the Year category for the first time in the award’s history.
Israel launched airstrikes on southern Lebanon after ordering evacuations, accusing Hezbollah of rebuilding its forces despite a year-old ceasefire, as Lebanon and the United Nations warned of renewed border tensions.
U.S. President Donald Trump personally urged Chinese leader Xi Jinping to release imprisoned Hong Kong media tycoon Jimmy Lai during their meeting in South Korea last week, according to three individuals briefed on the discussions and a U.S. administration official.
U.S. Senate Republicans have blocked a resolution that would have barred President Donald Trump from launching military action against Venezuela without congressional approval, despite growing concern over recent U.S. strikes in the southern Caribbean.
The driver who rammed his car into a crowd in western France on Wednesday is suspected of "self-radicalisation" and had "explicit religious references" at home, the country's Interior Minister Laurent Nunez said on Thursday.
Despite promises of recovery from the new government, Germany’s economy continues to stagnate, with no signs of renewed momentum. According to the latest report from the German Chamber of Industry and Commerce (DIHK), the country still lacks the drive needed for a genuine economic rebound.
Türkiye’s benchmark BIST 100 index ended Thursday up 0.94%, closing at 11,073.27 points. Opening the day at 11,029.29, the index gained 102.9 points compared with the previous close.
Dutch smartphone maker Fairphone is entering the U.S. market, betting on growing demand for repairable and sustainable devices as right-to-repair legislation gains traction, according to Reuters.
Premier Li Qiang said on Wednesday that China's economy will exceed 170 trillion yuan ($23.87 trillion) by 2030, presenting a big market opportunity for the world as trade restrictions rise globally.
Jamaican Prime Minister Andrew Holness on Tuesday said that last week's Hurricane Melissa, the strongest-ever storm to hit its shores, caused damage to homes and key infrastructure roughly equivalent to 28% to 32% of last year's gross domestic product.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment