Tesla's sales in Europe plunged 49% in April, even as electric car demand surged, signaling growing trouble for the U.S. EV giant in a competitive and shifting market.
In April, Tesla's sales in Europe dropped sharply by 49% year-on-year, despite a 27.8% increase in overall battery-electric vehicle sales across the region, according to data from the European Automobile Manufacturers Association.This marks Tesla's fourth consecutive month of decline, with its market share nearly halved to 0.7% from 1.3% a year ago. The company’s recent Model Y upgrades appear to have done little to restore its image in the region.
Meanwhile, total car sales in the EU, Britain, and EFTA stood at 1.07 million units, down slightly by 0.3% from last year. Electrified vehicles made up 59.2% of all registrations in the EU — up from 47.7% the previous year — with strong growth especially in Spain and Italy. However, Tesla faces growing pressure from Chinese automakers like SAIC Motor and broader discontent around Elon Musk’s political stances. Despite easing U.S.-China trade tensions, uncertainty and tariffs continue to weigh on the global automotive outlook.
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