Uzbekistan hires international consultant to develop national tourism strategy

Uzbekistan, with its rich and diverse cultural and natural heritage, strives to turn itself into a one of major tourist destinations. The government has hired an international consultant to tailor a roadmap to make Uzbekistan more attractive for tourists

An advisory firm “Reformatics” has been assigned to develop Uzbekistan’s Tourism Strategy till 2040 which should ensure the integrated approach in promotion of all components of Uzbekistan’s tourism industry.

By launching a global marketing campaign, creating new tourist routes, and preparing investment packages for development of touristic sites and applying green innovations, Uzbekistan aims to raise the tourism’s share in gross domestic product till seven percent.

The successful implementation of the strategy should contribute to increasing the flow of foreign tourists to the country up to 20 million people per year, as well as domestic tourism up to 30 million people per year.

The agreement was signed on Wednesday following to the meeting with participation of Bahodir Rahmatov, Director of the Strategic Reforms Agency, Aziz Abdukhakimov, Minister of Ecology, Environmental Protection, and Climate Change, Umid Shadiev, Chairman of the Committee for Tourism, as well as Niko Gilauri, Managing Partner of "Reformatics.”

According to the official website, the firm was established by Georgia′s former Prime Minister, Nika Gilauri, who leads Reformatics together with his former chief advisers on economic reform, the business sector and governance Tamara Kovziridze and Vakhtang Lejava.

Uzbekistan’s Committee for Tourism Development has announced that 10.2 million foreign tourists visited the country in 2024, marking an increase by 1.5% compared to 2023. The flow of tourists from China increased by 1.8 times, from Italy by 1.5 times, and from India by 1.6 times.

For 2025, the governmental agency expects 12 million foreign visitors, while internal travellers will increase till 23 million people.

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