Britain is considering introducing labels for AI-generated content to protect consumers from disinformation and deepfakes, the government said on Wednesday (18 March), as it sets out the next phase of its approach to regulating artificial intelligence.
Technology minister Liz Kendall said officials are also exploring ways to balance safeguards for the creative industries with continued innovation in the fast-growing AI sector. She stressed that the government would take time to “get this right.”
The proposals form part of a broader review of copyright and artificial intelligence, which will examine risks such as unauthorised digital replicas, tools to help creators control how their work is used online, and support for independent creative organisations.
In 2024, Britain proposed easing copyright rules to allow developers to train AI models on legally accessed material, while giving creators the option to reserve their rights.
However, Kendall said that, following consultations with artists, technology firms, unions and academics, the government “no longer has a preferred option.”
“We will help creatives control how their work is used,” she said, adding that fair payment for artists and smaller organisations remains central to policy plans.
The announcement comes as Prime Minister Keir Starmer pushes to position the UK as a global leader in AI.
The sector is expanding rapidly. According to government officials, it is growing 23 times faster than the wider economy and ranks behind only the U.S. and China in scale.
Governments and regulators worldwide are grappling with the rapid rise of AI systems capable of generating text, images and other content, raising legal and ethical concerns over the use of copyrighted material and the spread of misleading or manipulated media.
Saudi Arabia has temporarily shut down its 1,200-kilometre East-West oil pipeline after it was hit by a drone attack, with Riyadh and Baghdad sayin...
Russia's Defence Ministry said its forces struck two cargo vessels overnight in the Ukrainian Black Sea port o...
U.S. President Donald Trump said on Saturday he would “love” to see British-run Northern Ireland unify...
Overnight Iranian strikes on an air base in Jordan damaged multiple U.S. aircraft and left one without a wing, American media reported. Meanwhile, explosions were heard across parts of southern Iran according to local media reports.
Iranian President Masoud Pezeshkian arrived in New Delhi on Friday to attend the weekend BRICS summit, amid the ongoing U.S.-Iran conflict, joining a host of foreign dignitaries.
Ukrainian forces struck a Russian oil refinery in Siberia and a seaport in Dagestan in the past 24 hours, President Volodymyr Zelenskyy said. He will meet Canadian Prime Minister Mark Carney on Thursday to discuss air defences for Ukraine over winter.
Mexico and the U.S. are racing to secure a trade deal before the U.S. midterm elections in less than eight weeks, according to six sources familiar with the talks, with failed negotiations between Washington and Canada adding urgency.
A Russian strike on a gas station in Kyiv has killed two people, the city's Mayor Vitali Klitschko said in a statement on Telegram. In Russia, online marketplace Ozon has suspended operations in Saratov, southwestern Russia, following a drone strike on a warehouse in the region.
GITEX AI Türkiye opened in Istanbul on Wednesday, bringing the international technology exhibition network to the country for the first time.
A former OpenAI and Anthropic researcher has quit his job with a stark warning: the companies building some of the world’s most powerful artificial intelligence (AI) systems are racing towards technology they themselves fear could threaten humanity.
Nobel laureate Geoffrey Hinton has warned against rushing to develop artificial superintelligence, arguing that scientists still do not know how to ensure systems more capable than humans remain safe and under control.
The United States and China are preparing to hold their first official bilateral talks focused exclusively on artificial intelligence as concerns grow over the risks posed by increasingly capable AI systems.
AI may live in the cloud, but the infrastructure powering it is anything but virtual. As data centres consume ever more electricity and water, the race is on to find new ways to keep the machines running.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment