Adidas shares rose after Kenya’s Sebastian Sawe delivered a historic performance at the London Marathon on Sunday (26 April), becoming the first athlete to run an official marathon in under two hours.
Adidas shares were up around 2% in morning trading following Sawe’s performance, although the stock remains down over the year amid broader concerns over tariffs and global macroeconomic pressures.
The share price reaction reflects renewed investor interest in Adidas’ elite performance segment, which has been competing directly with rival Nike in the high-end “supershoe” market.
Sawe completed the race in 1:59:30, breaking the previous world record of 2:00:35 set by the late Kelvin Kiptum in Chicago in 2023. The performance immediately drew attention not only for its sporting significance but also for its commercial impact on the footwear industry.
Adidas claims the Adizero Adios Pro Evo 3 racing shoes are “supershoes” designed with ultra-light materials and carbon-plated technology.
The company said the shoe, weighing around 97 grams, delivers a reported 1.6% improvement in running economy, placing it among the most advanced racing models on the market.
“The Adidas family is incredibly proud of Sebastian and Tigist’s historic achievements,” said Patrick Nava, general manager at Adidas Running.
“This is a testament to the years of hard work and dedication they have made, alongside our innovation team.”
The performance also saw strong results from other elite athletes using the same model, with Ethiopia’s Yomif Kejelcha finishing second in his marathon debut and Tigist Assefa setting a new women-only world record.
The Adizero Adios Pro Evo 3 is set for limited release via the Adidas app, with wider availability expected during the autumn marathon season, although its $500 price tag places it beyond most recreational runners.
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Start your day informed with AnewZ Morning Brief. Here are the top news stories for the 24th of April, covering the latest developments you need to know.
MMilitary planners from more than 30 countries are holding two-day talks in London from Wednesday to advance plans to reopen the Strait of Hormuz.
Military planners from more than 30 countries will hold two-day talks in London from Wednesday to advance a mission to reopen the Strait of Hormuz and draw up detailed plans, the British government said
China’s growing use of electric and hydrogen-powered vehicles took centre stage at the Beijing Auto Show 2026, which opened on 24 April, highlighting the country’s expanding clean transport ambitions.
U.S. President Donald Trump and First Lady Melania Trump were rushed out of the White House Correspondents' Association Dinner by Secret Service agents after a 31 year old suspect attempted to storm event.
More than 1,000 firefighters are battling to contain two major wildfires in northern Japan for a fourth consecutive day, as flames advance towards residential areas and force thousands to flee.
President Donald Trump said on Sunday Iran could telephone if it wants to negotiate an end to their two-month war. Tehran said the U.S. should remove obstacles to a deal, including its blockade of Iran's ports. Meanwhile Iranian Foreign Minister Abbas Araghchi arrives in St Petersburg for talks.
U.S. President Donald Trump says it was "too expensive" for Witkoff and Kushner to go to Islamabad as Iran says they are waiting to see if America is "truly serious about diplomacy". Israel's armed forces has launched a missle attack into Lebanon after Hezbollah fired rockets into north Israel.
The United States has issued an international warning accusing Chinese firms, including AI start-up DeepSeek, of allegedly stealing intellectual property from American artificial intelligence labs.
Meta Platforms will cut about 10% of its global workforce from 20 May, marking the start of a wider restructuring as the company increases spending on artificial intelligence (AI) and plans further layoffs later this year, according to sources familiar with the matter.
President Donald Trump has warned that the U.S. could impose "big" tariffs on British goods if the UK does not remove its digital services tax. Speaking to reporters at the White House on Thursday, Trump said Washington was ready to act in response to the levy on major American technology firms.
China's domestic automakers have a message for the boardrooms of premium German brands such as Porsche, Mercedes-Benz, and BMW: We are coming for your customers, and we are armed with superior technology at a fraction of the cost.
Tim Cook, the tech boss who led Apple to become a $4 trillion company in its post-Steve Jobs era, is stepping down after 15 years in the top job. John Ternus, an Apple veteran of 25 years, who is currently the U.S. company’s Vice President of Hardware Engineering, will take over from September.
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