Adidas shares rose after Kenya’s Sebastian Sawe delivered a historic performance at the London Marathon on Sunday (26 April), becoming the first athlete to run an official marathon in under two hours.
Adidas shares were up around 2% in morning trading following Sawe’s performance, although the stock remains down over the year amid broader concerns over tariffs and global macroeconomic pressures.
The share price reaction reflects renewed investor interest in Adidas’ elite performance segment, which has been competing directly with rival Nike in the high-end “supershoe” market.
Sawe completed the race in 1:59:30, breaking the previous world record of 2:00:35 set by the late Kelvin Kiptum in Chicago in 2023. The performance immediately drew attention not only for its sporting significance but also for its commercial impact on the footwear industry.
Adidas claims the Adizero Adios Pro Evo 3 racing shoes are “supershoes” designed with ultra-light materials and carbon-plated technology.
The company said the shoe, weighing around 97 grams, delivers a reported 1.6% improvement in running economy, placing it among the most advanced racing models on the market.
“The Adidas family is incredibly proud of Sebastian and Tigist’s historic achievements,” said Patrick Nava, general manager at Adidas Running.
“This is a testament to the years of hard work and dedication they have made, alongside our innovation team.”
The performance also saw strong results from other elite athletes using the same model, with Ethiopia’s Yomif Kejelcha finishing second in his marathon debut and Tigist Assefa setting a new women-only world record.
The Adizero Adios Pro Evo 3 is set for limited release via the Adidas app, with wider availability expected during the autumn marathon season, although its $500 price tag places it beyond most recreational runners.
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