What began as a viral TikTok video has now left shelves bare and pistachio prices surging. Dubai chocolate, a luxury milk chocolate bar filled with pistachio cream and delicate kataifi pastry, has taken the world by storm. And the nut that gives it its green glow? In dangerously short supply.
Originally crafted by boutique Emirati chocolatier FIX in 2021, the bar exploded in popularity after a TikTok video late last year racked up over 120 million views. Influencers, foodies and retailers scrambled to get in on the craze. Knock-off versions from Lindt, Läderach and even British supermarkets like Morrisons followed fast.
But with fame came pressure. Pistachio kernels — the shelled green nuts used in these bars — are now scarce. According to industry expert Giles Hacking from CG Hacking, the price per pound has jumped from $7.95 to $10.30 in just a year. “The pistachio world is basically tapped out at the moment,” he told the Financial Times.
A poor U.S. harvest in 2023 had already tightened supply. American growers produced higher-quality nuts, which are sold whole and shelled — leaving fewer of the cheaper, shelled kernels for manufacturers. Iran, the world’s second-largest producer, has been shipping more pistachios to the UAE, with exports jumping 40% in six months. That’s helped feed demand in Dubai, but left other buyers short.
The result? Long queues outside chocolate shops, rationing in some stores, and a spike in prices that’s rattling supply chains well beyond the Gulf. In Germany, people have lined up outside Lindt boutiques for a chance at limited edition Dubai bars.
“This came out of nowhere,” said Charles Jandreau of the Prestat Group. “Suddenly you see it in every corner shop.”
The world’s sweet tooth has spoken. But the cost of viral delight is now being measured in nuts — and rising fast.
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Syria has entered into an $800 million memorandum of understanding (MoU) with Dubai World to develop, manage, and operate a multi-purpose terminal at the port of Tartous, marking a significant shift in the nation's maritime infrastructure strategy.
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On May 19, London and Brussels are set to kick off their first annual summit, prioritizing a new UK–EU defense and security pact even as negotiations continue with Washington over tariff relief on British steel, cars and aerospace components.
Archer Aviation’s four‑seat “Midnight” electric air taxi will shuttle fans, VIPs and support teams between major LA28 venues—SoFi Stadium, the Coliseum, LAX and more—in 10–20 minute hops, marking the first use of eVTOLs at any Olympic Games.
On May 16, 2025, Tirana, Albania, hosts the sixth European Political Community (EPC) Summit. Under the theme "A New Europe in a New World: Unity – Cooperation
A car accident outside RCDE Stadium in Barcelona resulted in 13 injuries just before the La Liga match between RCD Espanyol and FC Barcelona. Authorities confirmed the incident was accidental, and the driver has been arrested on suspicion of dangerous driving.
On May 19, London and Brussels are set to kick off their first annual summit, prioritizing a new UK–EU defense and security pact even as negotiations continue with Washington over tariff relief on British steel, cars and aerospace components.
Archer Aviation’s four‑seat “Midnight” electric air taxi will shuttle fans, VIPs and support teams between major LA28 venues—SoFi Stadium, the Coliseum, LAX and more—in 10–20 minute hops, marking the first use of eVTOLs at any Olympic Games.
On May 16, 2025, Tirana, Albania, hosts the sixth European Political Community (EPC) Summit. Under the theme "A New Europe in a New World: Unity – Cooperation
A car accident outside RCDE Stadium in Barcelona resulted in 13 injuries just before the La Liga match between RCD Espanyol and FC Barcelona. Authorities confirmed the incident was accidental, and the driver has been arrested on suspicion of dangerous driving.
Syria has entered into an $800 million memorandum of understanding (MoU) with Dubai World to develop, manage, and operate a multi-purpose terminal at the port of Tartous, marking a significant shift in the nation's maritime infrastructure strategy.
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