The White House debuted on TikTok on 20 August with a pro-Trump video, entering the platform even as its future in the U.S. remains uncertain under a looming 17 September deadline.
The official White House TikTok account released its first video on 20 August, a 27-second montage showing President Donald Trump walking and interacting with supporters, set to audio from his 2016 Republican National Convention speech.
The account quickly attracted attention, gaining more than 66,000 followers within hours. By contrast, Trump’s campaign TikTok account, used during the 2024 election, has more than 15 million followers.
TikTok, owned by Chinese tech firm ByteDance, has faced repeated U.S. attempts to force a sale of its domestic operations. In his first term, Trump issued an executive order to ban the app unless a U.S. buyer was found. Legal challenges stalled implementation.
Since returning to office, Trump has signed three extensions, the most recent on 19 June, giving TikTok until 17 September, 2025 to resolve ownership concerns.
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