Apple to invest $500 billion and create 20,000 US jobs amid Trump tariff pressures

Reuters

Cupertino, CA, February 24, 2025 – Apple Inc. announced on Monday plans to add 20,000 new US jobs and produce AI servers domestically as part of a $500 billion investment over the next four years.

The strategic investment will support the construction of a new server manufacturing facility in Houston, a supplier academy in Michigan, and increased collaboration with existing US suppliers. In a statement, Apple Chief Executive Officer Tim Cook emphasized the company’s commitment to American innovation: “We are bullish on the future of American innovation, and we’re proud to build on our long-standing US investments with this $500 billion commitment to our country’s future.”

The announcement follows recent discussions in the Oval Office between Cook and President Trump, who previously expressed his approval of Apple’s local investments, noting, “He’s investing hundreds of billions of dollars.” The president’s comments came as he reiterated his threat to impose an additional 10% tariff on Chinese imports - a measure aimed at compelling companies like Apple, which builds most of its products in China, to shift production stateside.

Apple’s new initiative marks its largest domestic investment commitment to date. The company highlighted that the 20,000 new positions will primarily focus on research and development, silicon engineering, and artificial intelligence. In addition, Apple plans to begin producing servers for its Private Cloud Compute system - part of its emerging Apple Intelligence suite - in Houston later this year, in collaboration with Foxconn Technology Group. A 250,000-square-foot facility for this purpose is slated to open in the city next year.

The investment package also includes plans to expand data center capacity in Arizona, Oregon, Iowa, Nevada, and North Carolina. Mass production of chips for certain Apple products has already commenced at a Taiwan Semiconductor Manufacturing Co. facility in Arizona, further bolstering the company’s domestic footprint.

Market observers note that Apple’s announcement is a strategic response to both regulatory pressures and shifting geopolitical dynamics. The company previously managed to avert tariffs during President Trump’s earlier term by emphasizing that such taxes would ultimately benefit competitors. With similar pressures resurfacing, Apple’s renewed commitment to US production and job creation is seen as a bid to secure tariff relief and strengthen its supply chain resilience.

Shares of Apple slid as much as 1.5% in pre-market trading following the announcement. Despite the short-term market reaction, Cook expressed confidence in the long-term benefits of the investment, underscoring Apple’s belief in a robust future for American innovation and manufacturing.

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