World business | Azerbaijan tourism to contribute $6 billion in 2025

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In this segment from World Business, we explore the remarkable growth of Azerbaijan's tourism sector, which is on track for a record-breaking year. With projections from the World Travel and Tourism Council (WTTC) pointing to a $6 billion contribution to the national economy, the country is emerging as a regional powerhouse.

To unpack this trend, the program features an exclusive interview with Julia Simpson, President and CEO of the World Travel and in Tourism Council. She discusses the key drivers behind this success, from strategic government policy and effective global promotion to a growing appetite for new, authentic travel experiences.

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