Pop Mart has posted stunning interim results for the first half of 2025, riding on the explosive popularity of its breakout character Labubu.
The Chinese toymaker reported revenue of US $1.93 billion , a staggering 204% year-on-year increase, while net profit surged almost 400% to US $636 million. Much of this growth was driven by Labubu and the “Monsters” series, which alone brought in about US $670 million - 668% jump compared with the previous year.
Labubu has quickly evolved from a niche collectible into a global sensation, now accounting for more than a third of Pop Mart’s sales. Celebrities such as Rihanna, Lisa of Blackpink, and David Beckham have been spotted carrying Labubu dolls, boosting its profile as both a toy and fashion accessory. This surge has helped Pop Mart’s market value climb past US $46 billion, surpassing industry giants like Mattel and Sanrio.
The company is aggressively expanding its global footprint to meet soaring demand. International sales now make up nearly 40% of total revenue, with North America and Asia-Pacific expected to rival China’s sales by year’s end. Pop Mart currently operates 571 retail stores and almost 2,600 automated “roboshops” worldwide, and it plans to open at least 100 more outlets overseas in 2025. To broaden its reach beyond blind-box collectors, the firm has also launched new products such as mini Labubu phone charms.
Looking ahead, CEO Wang Ning has forecast that full-year revenue could hit RMB US $2.78 billion, and possibly as high as US $4.18 billion if the craze continues. Yet analysts caution that the company’s fortunes are heavily tied to a single character, and long-term growth will depend on whether Pop Mart can replicate Labubu’s success with fresh intellectual property.
For now, the Labubu phenomenon shows no sign of slowing, cementing the quirky character as both a cultural icon and a business powerhouse driving one of China’s most remarkable consumer success stories in recent years.
The arrival in South Korea of two North Korean soldiers captured while fighting for Russia has created a rare legal, diplomatic and humanitarian ca...
British Prime Minister Andy Burnham has declared that Brexit has done more harm than good, while reaffirming support for Ukraine and NATO as he use...
U.S. President Donald Trump has denied reports that he offered Iran sanctions relief and access to frozen funds in exchange for nuclear concessions...
A Russian guided aerial bomb has struck an apartment building in Kharkiv, injuring 22 people, including children, according to the city’s mayor. The strike follows a day of near-continuous Russian attacks across Ukraine that killed at least five people.
Here's your AnewZ Daily Brief for 28 September 2026. These are the top stories making headlines in technology.
Saudi Foreign Minister Prince Faisal bin Farhan has arrived in Washington for talks with U.S. Secretary of State Marco Rubio on bilateral ties and key regional and international developments, Saudi state news agency SPA reported.
Serbia's President Aleksandar Vučić resigned on Sunday, ending his second and final five-year term and paving the way for an early presidential election as the country prepares for a snap parliamentary vote on 25 October.
U.S. President Donald Trump has denied reports that he offered Iran sanctions relief and access to frozen funds in exchange for nuclear concessions.
In the marshlands of Malluba in southern Azerbaijan, Kamil Mammadov follows a routine that has been passed down through generations. His family has worked with medicinal leeches for centuries, harvesting and breeding a species known as Hirudo orientalis, or the Caucasian medicinal leech.
Baku is hosting the second Azerbaijan International Investment Forum (AIIF 2026) and it’s attracting more interest this year, Azerbaijan’s Deputy Prime Minister told AnewZ. “The agenda is very impressive. More guests, more interest,” he said.
Warren Buffett has stepped down as chairman of Berkshire Hathaway, marking the end of one of the most influential leadership tenures in corporate history and completing a succession process that has been years in the making.
Nigerian billionaire Aliko Dangote launched Africa's biggest-ever share sale on Monday, opening the oil refinery that has remade the country's fuel market to public ownership for the first time.
Volkswagen’s supervisory board has approved a major overhaul aimed at cutting 100,000 jobs by 2030 as the German carmaker battles weaker sales, falling profits and intensifying global competition.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment