Labubu Mania Sends Pop Mart Sales Soaring 204%, Profit Quadruples
Pop Mart has posted stunning interim results for the first half of 2025, riding on the explosive popularity of its breakout character Labubu.
Pop Mart has posted stunning interim results for the first half of 2025, riding on the explosive popularity of its breakout character Labubu.
In a quiet but unmistakable wave, Labubu - the mischievous, wide-grinned character from Hong Kong-based toy studio Pop Mart - is carving out a niche for itself in the American cultural imagination.
A human-sized Labubu toy has sold for over $150,000 at a Beijing auction, setting a new record as the blind box collectible craze shifts into the realm of high-end art.
Labubu, a quirky plush toy by Hong Kong artist Kasing Lung and Pop Mart, has become a global sensation. Fueled by celebrity fans and social media, it drives Pop Mart’s international growth—turning from a niche collectible into a cultural and business phenomenon worldwide.
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