Shein is opening its first permanent physical stores in France, starting in Paris and expanding to five more cities. The fast-fashion giant aims to test brick-and-mortar retail in one of the world’s most influential fashion markets.
The outlets will be located in department stores, including BHV Marais and Galeries Lafayette, through a partnership with retail property group Societe des Grands Magasins (SGM).
The first store will open in Paris, followed by Dijon, Reims, Grenoble, Angers, and Limoges, creating around 200 jobs.
Shein, founded in China in 2008 and headquartered in Singapore, is best known for trendy, discounted clothes sold online in more than 150 countries. While popular, the brand has faced criticism for environmental harm and poor working conditions. A 2024 investigation by Swiss group Public Eye found some workers in its supply chain clocked up to 75 hours per week.
Previously, Shein had experimented with temporary pop-up stores in cities including Madrid and Paris but has never operated permanent physical locations. The move to France comes as the French Senate moves to regulate fast fashion, banning ads and sanctioning companies such as Shein and Temu.
Shein said the stores aim to benefit French customers, revitalise city centres, and support the wider retail sector.
The company called France a “natural choice” for testing brick-and-mortar retail due to its influential global fashion market.
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Chinese E-commerce giant Shein faces another set back as French Ministry of Finance initiates a procedure to suspend its platform in France until it can demonstrate compliance with the country's laws.
The European Union is cracking down on Chinese platforms Shein and Temu over safety breaches.
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Shein pledges to boost product safety checks and invest in compliance following EU pressure over unsafe items sold on its platform.
U.S. President Donald Trump has said that the U.S is in talks with the new Iranian regime. He said this in a post on his Truth Social account but warned that the U.S. will "Obliterate" Iran's electric and oil facilities if no deal is reached, especially regarding the Strait of Hormuz closure.
The Iran-U.S.-Israel conflict is intensifying, with fresh strikes near Tehran, European calls for restraint, and Iran threatening to target U.S. firms in the region, raising fears of a broader escalation across the Middle East.
The war in Iran has rapidly upended regional security, triggering spillover across the Middle East and raising fears of wider economic disruption that could threaten globalisation.
The Israeli military said on Monday that Iran launched multiple waves of missiles at Israel, and an attack had also been launched from Yemen for the second time since the U.S.-Israeli war began on Tehran. It said two drones from Yemen were intercepted early 30 March but gave no further details.
Japan’s growing interest in Caspian crude reflects a pragmatic response to uncertainty in global energy markets and its continued reliance on the Middle East for more than 90% of its oil imports.
The U.S. national average retail price of petrol rose above $4 a gallon for the first time in over three years on Monday (30 March), according to GasBuddy data, as the U.S.–Israeli war with Iran continued to roil global energy markets.
Japan and Indonesia will deepen coordination on energy security, Tokyo said, as the U.S.-Israeli war on Iran disrupts vital oil and gas flows to Asia.
China's three largest state-owned airlines have issued warnings regarding their financial outlook for the current year, acknowledging that the eruption of war involving Iran has driven jet fuel prices to unsustainable highs.
Stock markets across Asia fell on Monday as escalating conflict involving Iran drove oil prices sharply higher, fuelling fears of inflation and a potential global recession, with investors reacting to disruption risks in the Strait of Hormuz and prolonged hostilities.
World Trade Organization (WTO) talks broke up with no agreement on Monday on a plan for reform or even on extending a moratorium on e-commerce, piling more pressure on the trade body that finds itself increasingly sidelined by economic nationalism.
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