Fast fashion retailer Shein has been fined €40 million ($47.17 million) by France’s antitrust watchdog for allegedly having misleading discounts and unclear environmental claims, despite the company’s claim that the issues were fixed a year ago.
Following a nearly year-long investigation, officials said the brand misled consumers about discounts and made vague claims regarding its environmental impact.
The fine was accepted by Infinite Style E-Commerce Co Ltd (ISEL), which oversees Shein's sales operations.
In response, China-founded Shein stated that it was informed of the concerns in March last year and resolved them within two months.
"All of the points raised have therefore been resolved more than a year ago," Shein said in a statement. "ISEL takes very seriously its legal and regulatory obligations in France."
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Shein is opening its first permanent physical stores in France, starting in Paris and expanding to five more cities. The fast-fashion giant aims to test brick-and-mortar retail in one of the world’s most influential fashion markets.
The European Union is cracking down on Chinese platforms Shein and Temu over safety breaches.
Shein pledges to boost product safety checks and invest in compliance following EU pressure over unsafe items sold on its platform.
The European Union has warned fast-fashion giant Shein to comply with consumer protection laws or face possible fines, intensifying scrutiny of the online retailer’s business practices.
Video from the USGS (United States Geological Survey) showed on Friday (19 September) the Kilauea volcano in Hawaii erupting and spewing lava.
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Authorities in California have identified the dismembered body discovered in a Tesla registered to singer D4vd as 15-year-old Celeste Rivas Hernandez, who had been missing from Lake Elsinore since April 2024.
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Lawyers warn that the case could eventually involve up to 1.8 million UK drivers across 14 brands, potentially making it the largest consumer class action in British legal history.
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