Shein to boost product safety testing after EU warning

Shein pledges to boost product safety checks and invest in compliance following EU pressure over unsafe items sold on its platform.

Shein announced it will raise its product safety and quality tests to 2.5 million in 2025, up from 2 million last year, and allocate $15 million for compliance efforts this year. The move comes after the EU warned of possible fines unless Shein addresses concerns about unsafe goods.

The fast-fashion giant, which also runs a global marketplace for third-party sellers, has already cut ties with over 540 vendors for breaching compliance rules. The European Commission and national consumer watchdogs formally notified Shein of practices violating EU consumer laws and gave the company one month to respond.

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