U.S. consumers are expected to spend $14.2 billion on Cyber Monday, according to Adobe Analytics, marking a 6.3% increase from last year and capping a record-breaking holiday shopping weekend.
It remains the biggest online shopping day of the year in the United States, accelerating momentum from a strong Black Friday performance that saw shoppers, especially wealthier households, spend heavily, while budget-focused buyers hunted aggressively for deals.
At Amazon, executives say the shopping surge marks the unofficial start of the holiday season, with deals expected to drive demand across electronics, fashion, home goods and beauty.
“Cyber Monday is a really important time for our customers,” said Amanda Doerr, Amazon’s Vice President of Core Shopping.
“It’s that tradition where you kick off the holiday shopping season — and start deciding what makes it onto your list and into your home.”
Adobe forecasts that more than half of Cyber Monday spending will come from three major categories: electronics, apparel and furniture.
Discounts are steep across many brands, Amazon executives said.
“We’re looking at electronics, sporting equipment, athletic gear… earbuds, Beats, Nike, with prices 30, 50, even 60% off,” said J. Ofori Agboka, Amazon’s Vice President of People Experience & Technology for Global Operations.
Some products are already emerging as top sellers. Doerr noted classics such as Apple AirPods and trending beauty brands, while Agboka said shoppers, including himself, were seeking big-ticket tech deals.
“My 14-year-old daughter needs a new computer,” Agboka said. “We’ve seen laptops at 55% off, so that’s a great deal we’re taking advantage of.”
AI shopping tools see explosion in use
Widespread use of retail artificial intelligence tools such as Walmart’s Sparky and Amazon’s Rufus have been seen. Adobe estimates AI-assisted shopping traffic is up more than 670% from last year.
Doerr said Amazon’s AI assistant is helping shoppers find gifts more quickly and personally.
“Rufus is new to the store, you can ask it things in natural language,” she said.
“You can ask: ‘What should I get for my 12-year-old daughter’s stocking?’ and it will give personalised recommendations based on your shopping behaviour.”
Agboka said AI is also transforming Amazon’s warehouse operations.
“AI is changing the nature of work,” he said.
“It allows employees to focus on problem solving and reduces repetitive movements. It makes the work more efficient and safer.”
Amazon expands workforce and product selection
To handle holiday demand, Amazon has hired 250,000 seasonal and part-time workers, executives confirmed.
Doerr said Amazon also added major new brands this year — from Nike apparel to luxury beauty labels — strengthening its position as an all-in-one shopping hub.
“It’s exciting to see the breadth of selection,” she said. “Amazon really is a one-stop shop.”
Agboka closed with appreciation for the company’s workforce:
“Our employees are the heart and soul of what we do,” he said. “We can’t do any of this without them.”
Online shopping strength holds despite slower in-person traffic
While digital spending continues to rise, physical store visits were weaker over the long weekend — down 5.3% compared with last year, according to RetailNext.
Still, Adobe says online holiday spending remains resilient despite weaker consumer confidence and recent tariff impacts — continuing a post-pandemic pattern of modest but steady growth.
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On 5 December 2025, residents of Hama filled the streets, balconies, rooftops, main squares, waving flags and chanting slogans, celebrating the first anniversary of the departure of forces loyal to Bashar al-Assad.
At least 11 people, including a three-year-old boy, were killed when gunfire erupted at an illegal bar in Pretoria, with police launching a manhunt for three unidentified suspects.
The C5+1 meeting between Central Asian leaders and U.S. President Donald Trump in Washington in early November signals the ascent of Central Asia to the status of a pivot in the bipolar geopolitical order.
China’s national security office in Hong Kong on Saturday cautioned foreign media against spreading “false information” or attempting to “smear” government efforts in responding to the city’s deadliest fire in nearly 80 years.
The 2026 FIFA World Cup draw at the Kennedy Center in Washington, D.C., has finalized the group stage for the tournament co-hosted by the U.S., Canada, and Mexico, setting the schedule and matchups for next summer’s expanded 48-team event.
Pakistan and Afghanistan exchanged heavy fire along their shared border late on Friday, a reminder of how sensitive the frontier remains despite ongoing diplomatic efforts.
Iran’s Foreign Ministry has strongly condemned the Gulf Cooperation Council (GCC) for its support of the claims by United Arab Emirates on three Iranian islands.
Chinese leader Xi Jinping accompanied French President Emmanuel Macron to Chengdu on Friday, a rare gesture seemingly reserved for the head of Europe's second-largest economy that highlights Beijing's focus on Paris in its ties with the European Union.
The United States plans to extend its travel ban to over 30 countries, U.S. Homeland Security Secretary Kristi Noem announced on Thursday.
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Qatar opened the Doha Forum with a stark warning that Gaza ceasefire talks have entered a critical moment, as officials said the current pause in fighting cannot yet be described as a lasting halt to hostilities.
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America's new National Security Strategy marks a sharp turn away from global policeman ambitions, revives a modern Monroe Doctrine in the Western Hemisphere and recasts China, Europe and long standing alliances through a bluntly transactional lens.
The European Union’s newly adopted Partnership Agenda with Armenia has prompted strong concern in Baku, where officials say several passages depart from factual accuracy and introduce political messages that could damage an already fragile negotiation environment.
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