Britain’s competition regulator may force Google to rank businesses more fairly in search results and provide consumers with alternative services, using new powers to regulate tech giants.
The UK’s Competition and Markets Authority (CMA) announced on Tuesday it plans to designate Google with “strategic market status,” giving it enhanced authority to ensure fairer search rankings and greater transparency. This move, expected to be finalized in October, could require Google to improve access to rival search services, support data portability, and simplify integration with AI assistants.
Google warned that overly harsh regulation could hinder innovation and new features in the UK. CMA Chief Executive Sarah Cardell emphasized that while Google has brought many benefits, these actions aim to boost competition and innovation, benefiting businesses and consumers alike. The CMA’s approach seeks to balance curbing tech dominance without stifling economic growth, in contrast to broader EU regulations. Additional investigations into Google’s Android operating system and mobile market are also underway.
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