Kazakhstan retains lead as Central Asia tourism expands rapidly

Tourism across Central Asia is expanding rapidly, with millions of visitors arriving each year as the region becomes an increasingly competitive global travel destination, though growth rates vary significantly between countries.

Kazakhstan remains the most visited country in the region, receiving 7.5 million visitors in the first half of 2025, an 8.7% increase year on year. However, neighbouring states are recording much faster growth, signalling a shift in regional tourism dynamics.

Uzbekistan saw tourism surge by nearly 48% over the same period, while Tajikistan recorded growth of more than 30%, according to research by Commonwealth Partnership.

Despite Kazakhstan’s lead in overall visitor numbers, analysts say the regional balance is gradually changing as countries diversify their tourism strategies and invest in infrastructure and promotion.

Within Kazakhstan, tourist flows remain concentrated in key urban centres.

Astana continues to rely heavily on business travel and large-scale events, while Almaty attracts a broader mix of leisure and international visitors.

Tourism patterns

The profile of tourists visiting the region is also evolving.

Most arrivals still come from CIS countries, but there has been a marked rise in visitors from China. Following the easing of pandemic-related restrictions, Chinese tourist numbers have increased roughly fivefold.

Interest from India, Türkiye and European countries is also steadily growing.

Countries across Central Asia are also setting long-term development goals for the sector.

Tajikistan, for example, aims to position itself as a leader in eco-tourism by 2030, leveraging its natural landscapes and strategic location to attract more international visitors.

Copied