World Business | Marriott on Tourism, Strategy & New Markets from Baku

Anewz

In this World Business Special, we sit down with two regional executives from Marriott International to explore how one of the world’s largest hotel groups is adapting to the future of tourism. With global travel trends shifting and new markets rising, the role of hospitality giants in shaping infrastructure, investment and economic development is increasingly under scrutiny.

Filmed inside the Presidential Suite of the Ritz-Carlton Baku, the discussion covers Marriott’s outlook across Eastern Europe and the Middle East—two regions with distinct dynamics but shared ambitions for growth.

Pankaj Birla, overseeing Eastern Europe, and Sandeep Walia, responsible for the Middle East, offer insight into Marriott’s operational strategy, brand localisation, sustainable tourism, and the expanding role of digital innovation in the hospitality sector.

As Azerbaijan positions itself as a key player in regional tourism, this episode provides timely perspective on what it takes for emerging destinations to attract and sustain global attention.

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