Japanese retail giants Aeon and Sumitomo to expand in Vietnam

Japanese retailers Aeon and Sumitomo are set to significantly expand their operations in Vietnam, with plans to increase their presence and tap into the country's growing consumer market.

Aeon, Japan’s largest retail group, plans to expand its presence in Vietnam, aiming to grow the number of hypermarkets and general merchandise stores from 12 in February 2025 to nearly 100 by 2030. Sumitomo, another major Japanese conglomerate, is also planning to open around 10 supermarkets annually in Vietnam.

With a young population of over 100 million, Vietnam’s consumer market is expected to grow rapidly in Southeast Asia, attracting foreign investment. Aeon’s data highlights that processed foods and bakery items make up 20% of food sales in Vietnam, compared to 13% in Japan.

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