Toyota Motor sold 10.8 million vehicles in 2024, maintaining its position as the world’s top-selling automaker for the fifth consecutive year despite a 3.7% decline in global sales, the company announced Thursday.
The drop was largely due to a sharp sales decline in Japan, where Toyota faced governance issues related to certification test procedures, particularly at its Daihatsu subsidiary. Sales of Toyota’s parent-only vehicles, including Lexus, fell 1.4% to 10.2 million, while unit sales in China dropped 6.9% amid intensifying price competition.
Despite these challenges, Toyota benefited from strong demand for hybrid vehicles, especially in the United States. Gasoline-electric hybrids accounted for 40.8% of its parent-brand sales, a record high, while battery electric vehicles made up 1.4%.
Toyota’s closest competitor, Volkswagen Group, reported sales of just over 9 million vehicles in 2024, marking a 2.3% decline, as it navigates cost-cutting measures and a competitive market in China.
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Toyota sold 10.8 million vehicles in 2024, remaining the world’s top-selling automaker for the fifth consecutive year. However, sales in China dropped by 6.9%, and global sales fell by 3.7%, mainly due to challenges in Japan.
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Toyota
Toyota’s global production declined for the 10th consecutive month in November, down 6.2% year-on-year. However, the automaker saw a 1.7% increase in worldwide sales, marking the second consecutive month of growth.
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Toyota’s global output fell for the ninth month in a row in October, primarily due to lower production in the U.S. and China. However, the automaker saw a 1.4% rise in global sales, reaching a record 903,103 vehicles for the month.
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