Toyota remains world’s top-selling automaker in 2024 with 10.8 million sales

Reuters

Toyota Motor sold 10.8 million vehicles in 2024, maintaining its position as the world’s top-selling automaker for the fifth consecutive year despite a 3.7% decline in global sales, the company announced Thursday.

The drop was largely due to a sharp sales decline in Japan, where Toyota faced governance issues related to certification test procedures, particularly at its Daihatsu subsidiary. Sales of Toyota’s parent-only vehicles, including Lexus, fell 1.4% to 10.2 million, while unit sales in China dropped 6.9% amid intensifying price competition.

Despite these challenges, Toyota benefited from strong demand for hybrid vehicles, especially in the United States. Gasoline-electric hybrids accounted for 40.8% of its parent-brand sales, a record high, while battery electric vehicles made up 1.4%.

Toyota’s closest competitor, Volkswagen Group, reported sales of just over 9 million vehicles in 2024, marking a 2.3% decline, as it navigates cost-cutting measures and a competitive market in China.

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