Politics meets the pitch: Starmer’s soft-power pass to Xi

Politics meets the pitch: Starmer’s soft-power pass to Xi
Britain's Prime Minister Keir Starmer shakes hands with Chinese President Xi Jinping, ahead of a bilateral meeting in Beijing, China, 29 January, 2026
Reuters

British Prime Minister Keir Starmer has presented Chinese President Xi Jinping with a football used in Sunday’s Premier League match between Arsenal and Manchester United, in a gesture widely interpreted as an exercise in soft diplomacy during talks in Beijing.

The exchange took place this week during Keir Starmer’s visit to China and added a light-hearted note to meetings otherwise focused on trade, security and global governance.

A long-time Arsenal supporter, Starmer reportedly referred to his loyalty to the north London club as he handed over the ball, underscoring the personal nature of the gift.

Football, with its global reach and growing popularity in China, provided a shared cultural reference beyond formal diplomatic language.

British officials said the gesture was intended as a symbolic nod to people-to-people ties rather than any comment on the outcome of the match itself.

Analysts said the choice of a Premier League artefact was deliberate. The league commands a vast audience in China and has long served as an informal ambassador for British culture overseas.

By opting for an item rooted in everyday fandom rather than official state symbolism, Starmer appeared to signal openness and approachability as London seeks to stabilise and recalibrate its relationship with Beijing.

While a single gesture is unlikely to reshape bilateral relations, diplomats and analysts said the moment illustrated how soft power can complement formal negotiations.

In a diplomatic setting often defined by protocol and caution, the exchange highlighted the continuing potency of cultural symbols, particularly sport, in international relations.

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