Türkiye’s tourism transformation hits new records

Türkiye’s tourism sector is breaking records, with new strategies and culture, putting the country firmly on the global map.

Türkiye is setting new records in tourism, after transforming the sector into one of the fastest-growing and most resilient parts of its economy.

Over the past two decades, the country has invested in education, health, transport, infrastructure, defense, and tourism. Since 2018, tourism ranks among Türkiye’s top export sectors.

This came with the creation of the Türkiye Tourism Promotion and Development Agency. Working with airlines like Turkish Airlines, Turkiye's travel campaign GoTurkiye! The agency launched global campaigns in more than 200 countries, dramatically expanding demand. Visitor numbers surged from 38 million in 2017 to more than 62 million in 2024 making this a historic record.

Türkiye is offering more than 60 experiences – from the traditional cuisine and health tourism, to sports, archaeology, cruises and cultural festivals. Tourism has now spread across all 81 provinces in the country.

Culinary tourism has been a standout, with Istanbul, Izmir, Bodrum, Muğla and Cappadocia all earning a place in the prestigious Michelin Guide. And by linking tourism with Türkiye’s vast cultural heritage, the country has created a hybrid model that blends high tech-innovation with tradition.

Officials say this is just the beginning, with Türkiye’s tourism sector expected to break new records for the future.

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