Netflix added 18.9M subscribers, reaching 302M. Squid Game S2 and an NFL game with Beyoncé boosted growth. Revenue rose 16% to $10.2B, with ad-supported plans driving sign-ups. Stock surged 13%, adding $50B in value.
Netflix has once again underscored its dominance in the streaming industry, reporting a record-breaking increase in subscribers during the holiday quarter. The platform added 18.9 million users, bringing its global subscriber base to an impressive 302 million, far outstripping its competitors in the sector.
The company’s success has been attributed to a compelling blend of high-quality programming, live events, and popular returning series. Notable highlights from the fourth quarter include the second season of the hit dystopian thriller Squid Game, which is on track to become one of Netflix’s most-viewed original series, and a Christmas Day NFL game featuring a halftime performance by Beyoncé that attracted an average of 30 million global viewers.
In line with its robust growth, Netflix has implemented price adjustments in key markets such as the United States, Canada, Portugal, and Argentina. Its ad-supported plan in the U.S. now costs $7.99 per month, up from $6.99, while the premium plan has risen to $24.99. These changes come as the company increases its investment in diverse programming, including live-streamed events and major sports rights such as the FIFA Women’s World Cup in 2027 and 2031.
Netflix's Co-CEO, Greg Peters, highlighted the platform’s success in the advertising sector, noting that ad-supported subscriptions accounted for 55% of new sign-ups in markets where the option is available. Advertising revenue doubled in 2023, and the company expects similar growth in 2024. Analysts project ad revenue could reach $2 billion this year, driven by advancements in advertising technology and the popularity of live events.
The company's fourth-quarter financial results surpassed expectations, with per-share earnings of $4.27, exceeding the forecasted $4.20. Revenue rose by 16% year-on-year to $10.2 billion, while annual operating income exceeded $10 billion for the first time. Investors responded positively, with Netflix’s stock surging by 13% in after-hours trading, adding nearly $50 billion to its market value.
Netflix also announced plans to discontinue reporting subscriber additions, shifting focus to other performance indicators such as revenue and profitability. Revised guidance projects revenue of $43.5 billion to $44.5 billion in 2025, reflecting stronger business fundamentals.
In a further move to reward investors, Netflix's board approved an additional $15 billion for share repurchases, bringing the total authorisation to $17.1 billion. This strategic decision underscores the company's confidence in its growth trajectory and market leadership.
As Netflix continues to expand its programming slate, including the return of fan-favourite series such as Stranger Things and Wednesday, its focus on high-quality content and strategic pricing adjustments positions it firmly at the forefront of the streaming market.
U.S. President Donald Trump’s inner circle is advising him against speaking with Russian President Vladimir Putin unless Russia commits to a full ceasefire in Ukraine, NBC News reported on Thursday, citing administration officials.
Kirill Dmitriev, Russian President Vladimir Putin’s investment envoy, is visiting Washington this week for talks with members of the Trump administration, sparking fresh speculation over behind-the-scenes diplomacy between Moscow and Washington.
A Russian drone strike hit residential buildings in Kharkiv late on Thursday, killing at least two people and injuring 32 others, Ukrainian officials said, as nightly attacks on the country's cities continue to mount.
In Sydney’s Bennelong, where Chinese Australians make up a large share of the electorate, the fight for votes is playing out on unexpected turf: Xiaohongshu.
Leaders from Central Asia and the European Union will meet in Samarkand on April 4 for the first-ever EU-Central Asia Summit, aimed at deepening ties. Talks will focus on trade, investment, green energy, and security — marking a new era of cooperation.
Aid groups in Myanmar’s worst-hit areas urgently need shelter, food, and water after a devastating 7.7 magnitude earthquake killed over 2,700 people. Rescue efforts face challenges due to ongoing civil war, damaged infrastructure, and restricted aid access, with the toll expected to rise.
French far-right leader Marine Le Pen was banned from running for public office for five years after being convicted of embezzlement, ruling her out of the 2027 presidential race. She received a four-year prison sentence, with two years suspended, and a €100,000 fine. Le Pen plans to appeal.
The Armenian armed forces attempted three reconnaissance drone flights over Azerbaijan Army positions near Gerenzur, but all were successfully intercepted. Meanwhile, Armenian units repeatedly fired on Azerbaijani positions from multiple regions, escalating tensions in the area.
Apple marked its 49th anniversary by reaching a market capitalization of $3.3 trillion. Despite recent tech stock volatility, Apple's shares surged 28% in 2024.
Wall Street’s major indexes tumbled sharply after U.S. President Donald Trump’s sweeping tariffs on key trade partners triggered fears of a trade war and global recession. Investors reacted with panic, sending markets into a steep decline.
Danish jeweler Pandora estimates that U.S. tariffs could cost the company around 1.2 billion crowns ($178 million) annually. While some mitigation is possible, Pandora is exploring further measures, including price adjustments and supply chain changes, to reduce the financial burden.
The European Bank for Reconstruction and Development (EBRD) and the Food and Agriculture Organization of the United Nations (FAO) have joined forces to improve farmland management and strengthen food security in the Kyrgyz Republic.
Asian stock markets experienced a significant decline on Thursday following the announcement by US President Donald Trump of new reciprocal tariffs on several US trade partners. The tariffs, which range from 10% to 50%, were announced by Trump on April 2, a day he referred to as “Liberation Day.”
Eight OPEC+ countries meeting on Thursday will focus debates on how to convince Kazakhstan to stop exceeding its output quota and its plans to compensate for overproduction as the group steps up gradual production hikes.
U.S. President Donald Trump’s inner circle is advising him against speaking with Russian President Vladimir Putin unless Russia commits to a full ceasefire in Ukraine, NBC News reported on Thursday, citing administration officials.
Kirill Dmitriev, Russian President Vladimir Putin’s investment envoy, is visiting Washington this week for talks with members of the Trump administration, sparking fresh speculation over behind-the-scenes diplomacy between Moscow and Washington.
A Russian drone strike hit residential buildings in Kharkiv late on Thursday, killing at least two people and injuring 32 others, Ukrainian officials said, as nightly attacks on the country's cities continue to mount.
In Sydney’s Bennelong, where Chinese Australians make up a large share of the electorate, the fight for votes is playing out on unexpected turf: Xiaohongshu.
Leaders from Central Asia and the European Union will meet in Samarkand on April 4 for the first-ever EU-Central Asia Summit, aimed at deepening ties. Talks will focus on trade, investment, green energy, and security — marking a new era of cooperation.
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