Netflix added 18.9M subscribers, reaching 302M. Squid Game S2 and an NFL game with Beyoncé boosted growth. Revenue rose 16% to $10.2B, with ad-supported plans driving sign-ups. Stock surged 13%, adding $50B in value.
Netflix has once again underscored its dominance in the streaming industry, reporting a record-breaking increase in subscribers during the holiday quarter. The platform added 18.9 million users, bringing its global subscriber base to an impressive 302 million, far outstripping its competitors in the sector.
The company’s success has been attributed to a compelling blend of high-quality programming, live events, and popular returning series. Notable highlights from the fourth quarter include the second season of the hit dystopian thriller Squid Game, which is on track to become one of Netflix’s most-viewed original series, and a Christmas Day NFL game featuring a halftime performance by Beyoncé that attracted an average of 30 million global viewers.
In line with its robust growth, Netflix has implemented price adjustments in key markets such as the United States, Canada, Portugal, and Argentina. Its ad-supported plan in the U.S. now costs $7.99 per month, up from $6.99, while the premium plan has risen to $24.99. These changes come as the company increases its investment in diverse programming, including live-streamed events and major sports rights such as the FIFA Women’s World Cup in 2027 and 2031.
Netflix's Co-CEO, Greg Peters, highlighted the platform’s success in the advertising sector, noting that ad-supported subscriptions accounted for 55% of new sign-ups in markets where the option is available. Advertising revenue doubled in 2023, and the company expects similar growth in 2024. Analysts project ad revenue could reach $2 billion this year, driven by advancements in advertising technology and the popularity of live events.
The company's fourth-quarter financial results surpassed expectations, with per-share earnings of $4.27, exceeding the forecasted $4.20. Revenue rose by 16% year-on-year to $10.2 billion, while annual operating income exceeded $10 billion for the first time. Investors responded positively, with Netflix’s stock surging by 13% in after-hours trading, adding nearly $50 billion to its market value.
Netflix also announced plans to discontinue reporting subscriber additions, shifting focus to other performance indicators such as revenue and profitability. Revised guidance projects revenue of $43.5 billion to $44.5 billion in 2025, reflecting stronger business fundamentals.
In a further move to reward investors, Netflix's board approved an additional $15 billion for share repurchases, bringing the total authorisation to $17.1 billion. This strategic decision underscores the company's confidence in its growth trajectory and market leadership.
As Netflix continues to expand its programming slate, including the return of fan-favourite series such as Stranger Things and Wednesday, its focus on high-quality content and strategic pricing adjustments positions it firmly at the forefront of the streaming market.
Armenia and Azerbaijan are now conducting direct peace talks without Russian mediation, according to Armenian Security Council Secretary Armen Grigoryan. He told Armenian media that Moscow’s mediating role has ended and that direct dialogue is now seen as more effective.
Armenian Prime Minister Nikol Pashinyan confidently announced that there will be no war between Armenia and Azerbaijan, emphasizing a shared commitment to a peaceful and prosperous future for the region.
Britain has imposed fresh sanctions on Russia, including asset freezes targeting directors of the oil trading firm Coral Energy Group, now known as 2Rivers Group.
Moscow is currently holding a Victory Day parade to mark 80 years since the end of the Great Patriotic War, with foreign delegations and military units participating.
A helicopter crash in Sri Lanka has resulted in six fatalities, according to military sources cited by AFP on Friday.
India has fired a series of missiles into Pakistani-controlled territory, in what it has described as “Operation Sindoor”
For the first time in history, an American has been chosen to lead the Catholic Church, as Cardinal Robert Prevost is named pope.
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Cardinals from 70 nations have gathered in Vatican City to begin the historic conclave to elect the next pope, following the death of Pope Francis 17 days ago. This conclave is the most geographically diverse in Church history, showcasing Francis’ legacy of inclusivity.
Ukraine is exploring whether to replace the U.S. dollar with the euro as its reference currency, as Kyiv aligns more closely with the EU and global trade fractures deepen.
The U.S. Federal Reserve kept its benchmark federal funds rate unchanged on Wednesday, maintaining the target range at 4.25% to 4.50%, in a widely expected move as the central bank navigates a complex economic environment marked by slowing inflation, global trade tensions, and political pressure.
Ford is raising prices on three of its Mexico-made models starting May 2, becoming one of the first major automakers to react to U.S. President Donald Trump's steep auto tariffs, which are reshaping industry costs and consumer prices.
As European NATO countries rush to strengthen their armed forces, large pension bills threaten to divert funds from urgently needed military hardware.
The European Commission has presented a roadmap to ensure the EU fully ends its dependency on Russian energy, while ensuring stable energy supplies and prices across the EU.
Armenia and Azerbaijan are now conducting direct peace talks without Russian mediation, according to Armenian Security Council Secretary Armen Grigoryan. He told Armenian media that Moscow’s mediating role has ended and that direct dialogue is now seen as more effective.
Armenian Prime Minister Nikol Pashinyan confidently announced that there will be no war between Armenia and Azerbaijan, emphasizing a shared commitment to a peaceful and prosperous future for the region.
Britain has imposed fresh sanctions on Russia, including asset freezes targeting directors of the oil trading firm Coral Energy Group, now known as 2Rivers Group.
Moscow is currently holding a Victory Day parade to mark 80 years since the end of the Great Patriotic War, with foreign delegations and military units participating.
A helicopter crash in Sri Lanka has resulted in six fatalities, according to military sources cited by AFP on Friday.
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