"Squid Game" season 2 breaks records, becoming Netflix's most-watched show with 480 million viewing hours, topping 92 countries, and surpassing its first season's success.
The second season of South Korea's hit series Squid Game has broken records, becoming Netflix’s most-watched show during its premiere week with 480 million viewing hours, according to Yonhap News.
The season quickly topped the Netflix Global Top 10 and ranked number one in 92 countries, a rare achievement for non-English shows.
Squid Game features a deadly contest where 456 players compete in life-or-death versions of Korean children's games for a 45.9 billion won ($31.5 million) prize.
The new season surpassed the first, which garnered 448 million hours in its fourth week. Netflix expects over 1.5 trillion won ($1.02 billion) in profit from the season, with a third installment planned for later this year.
Netflix rejected the claim, stating that it is not possible to evaluate profits based on the success of just one production, according to the JoongAng Daily.
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Netflix has used generative artificial intelligence to produce a visual effects scene in an original series for the first time, marking a new step for the streaming platform.
The final season of the global hit 'Squid Game' has helped Netflix surpass Wall Street’s second-quarter earnings expectations, prompting the company to raise its full-year revenue forecast.
Liam Payne's final onscreen appearance will air next month as part of a Netflix series, following the approval of his family who reviewed the content and supported his involvement in the music competition.
Netflix added 18.9M subscribers, reaching 302M. Squid Game S2 and an NFL game with Beyoncé boosted growth. Revenue rose 16% to $10.2B, with ad-supported plans driving sign-ups. Stock surged 13%, adding $50B in value.
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