Netflix has used generative artificial intelligence to produce a visual effects scene in an original series for the first time, marking a new step for the streaming platform.
Netflix has used generative artificial intelligence (AI) in one of its original shows for the first time, the company confirmed this week.
The streaming giant applied the technology in The Eternaut, an Argentine science fiction series, to create a dramatic building collapse scene. According to Netflix co-CEO Ted Sarandos, the generative AI helped the production team finish the complex sequence ten times faster and at significantly lower cost than traditional methods.
“The cost just would not have been feasible for a show of that budget,” Sarandos said, calling it “the very first generative AI final footage to appear on screen in a Netflix original.”
His comments came as Netflix posted a 16 percent rise in revenue to 11 billion dollars for the April to June quarter, driven by strong performances from shows like the final season of Squid Game, which has drawn over 122 million views.
Generative AI tools can create realistic video and imagery from text prompts. Their growing use in entertainment, however, remains contentious. Critics warn of ethical concerns, copyright issues, and potential job losses. All of these topics were central during the 2023 Hollywood strikes.
Filmmaker Tyler Perry notably paused an 800 million dollar studio expansion in 2024, citing fears over AI’s rapid advancement.
Still, many in the industry say AI is becoming indispensable. Davier Yoon, co-founder of Singapore’s CraveFX studio, said it gives smaller teams access to blockbuster level visual quality. “Ultimately, it is the artist who decides what is in the final image, not AI,” he added.
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Netflix (NFLX) missed Wall Street third-quarter earnings targets due to an unexpected expense from a dispute with Brazilian tax authorities, though it offered a slightly stronger-than-expected forecast for the rest of the year.
The final season of the global hit 'Squid Game' has helped Netflix surpass Wall Street’s second-quarter earnings expectations, prompting the company to raise its full-year revenue forecast.
Liam Payne's final onscreen appearance will air next month as part of a Netflix series, following the approval of his family who reviewed the content and supported his involvement in the music competition.
Netflix added 18.9M subscribers, reaching 302M. Squid Game S2 and an NFL game with Beyoncé boosted growth. Revenue rose 16% to $10.2B, with ad-supported plans driving sign-ups. Stock surged 13%, adding $50B in value.
The Hayli Gubbi volcano in north-eastern Ethiopia erupted on Sunday for the first time in over 12,000 years, before halting on Monday, according to the Toulouse Volcanic Ash Advisory Center.
Cameras from the United States Geological Survey (USGS) on Saturday (22 November) captured Hawaii's Kilauea volcano spewing flowing lava from its crater in its latest eruption.
Italy captured a remarkable third consecutive Davis Cup title on Sunday, with Matteo Berrettini and Flavio Cobolli securing singles victories in a 2-0 triumph over Spain in Bologna.
U.S. President Donald Trump has told his advisers that he plans to speak directly with Venezuelan President Nicolas Maduro, even as Washington designated him as the head of a terrorist organisation on Monday, Axios reported.
Global media outlets have extensively covered the C5+1 Summit held in Washington, highlighting its significant outcomes for both the United States and Central Asian countries.
Audi has unveiled the car that marks its first major step into Formula One. It presented the 2026 challenger at a launch event in Munich attended by drivers, team leaders and senior company executives.
Billionaire Jeff Bezos’s Blue Origin has launched NASA’s twin ESCAPADE satellites to Mars on Sunday, marking the second flight of its New Glenn rocket, a mission seen as a crucial test of the company’s reusability ambitions and a fresh challenge to Elon Musk’s SpaceX.
China has announced exemptions to its export controls on Nexperia chips intended for civilian use, the commerce ministry said on Sunday, a move aimed at easing supply shortages affecting carmakers and automotive suppliers.
Nobel Prize-winning scientist James Watson, who co-discovered the DNA double-helix structure, has died at 97, his former research lab confirmed.
As competition over artificial intelligence intensifies, U.S. tech leaders are warning that China’s rapid state-backed progress could soon outpace the West, raising concerns that America is losing its technological edge.
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