Netflix has used generative artificial intelligence to produce a visual effects scene in an original series for the first time, marking a new step for the streaming platform.
Netflix has used generative artificial intelligence (AI) in one of its original shows for the first time, the company confirmed this week.
The streaming giant applied the technology in The Eternaut, an Argentine science fiction series, to create a dramatic building collapse scene. According to Netflix co-CEO Ted Sarandos, the generative AI helped the production team finish the complex sequence ten times faster and at significantly lower cost than traditional methods.
“The cost just would not have been feasible for a show of that budget,” Sarandos said, calling it “the very first generative AI final footage to appear on screen in a Netflix original.”
His comments came as Netflix posted a 16 percent rise in revenue to 11 billion dollars for the April to June quarter, driven by strong performances from shows like the final season of Squid Game, which has drawn over 122 million views.
Generative AI tools can create realistic video and imagery from text prompts. Their growing use in entertainment, however, remains contentious. Critics warn of ethical concerns, copyright issues, and potential job losses. All of these topics were central during the 2023 Hollywood strikes.
Filmmaker Tyler Perry notably paused an 800 million dollar studio expansion in 2024, citing fears over AI’s rapid advancement.
Still, many in the industry say AI is becoming indispensable. Davier Yoon, co-founder of Singapore’s CraveFX studio, said it gives smaller teams access to blockbuster level visual quality. “Ultimately, it is the artist who decides what is in the final image, not AI,” he added.
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Warner Bros. Discovery shareholders have approved Paramount Skydance’s proposed takeover of the media group, advancing a deal valued at roughly $110 billion including debt in a move that could reshape Hollywood and the global entertainment industry.
Netflix shares fell sharply on Friday after the streaming group issued a weaker-than-expected outlook and said chairman and co-founder Reed Hastings will step down from the board.
South Korean pop sensation BTS, one of the world’s biggest music acts known for their record-breaking albums, global tours and devoted fanbase ARMY, will return to the spotlight in a new documentary, BTS: THE RETURN, premiering globally on Netflix on 27 March.
Netflix has announced a sequel to the hit animated film KPop Demon Hunters, with director Maggie Kang saying she is excited to show audiences what more is in store.
Two local trains collided head-on north of Copenhagen on Thursday (23 April), injuring 17 people, five of them critically, according to emergency services.
The U.S. military is redirecting at least three Iranian-flagged tankers after intercepting them in Asian waters near India, Malaysia and Sri Lanka, shipping and security sources said on Wednesday. Meanwhile, Tehran said U.S. breaches, blockades and threats are undermining “genuine negotiations.”
Diplomatic efforts to end the Iran war are intensifying, with the White House confirming that U.S. President Donald Trump will send special envoy Steve Witkoff and adviser Jared Kushner to Islamabad for talks with Iran under Pakistani mediation.
Russian emergency services have contained a major fire at the Tuapse oil refinery on the Black Sea coast, local officials said on Thursday, ending a four-day effort after a Ukrainian drone strike.
Slovenia’s national broadcaster RTV Slovenia has confirmed it will not air the Eurovision Song Contest 2026, joining a widening boycott over Israel’s participation.
Meta, which owns Facebook and Instagram, said it's installing software on its employees computers to capture keystrokes and mouse movements to use to train its artificial intelligence (AI) agent models.
China’s software and information technology services industry is on track to exceed 20 trillion yuan (around $2.9 trillion), underscoring the country’s rapid digital expansion and growing influence in the global technology sector.
Taiwan’s rising prominence in the global artificial intelligence (AI) supply chain has powered a significant stock market rally, driven by soaring demand for advanced chips and servers.
The U.S. aviation regulator has ordered billionaire Amazon founder Jeff Bezos’s space company Blue Origin to ground its New Glenn rocket pending an investigation into a malfunction that prevented the proper deployment of a communications satellite during a launch from Florida on Sunday (19 April).
FindinFinding a job is becoming increasingly difficult for many young people in China, with some now turning to unusual methods, including dating apps, to improve their chances of employment.
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