Netflix has used generative artificial intelligence to produce a visual effects scene in an original series for the first time, marking a new step for the streaming platform.
Netflix has used generative artificial intelligence (AI) in one of its original shows for the first time, the company confirmed this week.
The streaming giant applied the technology in The Eternaut, an Argentine science fiction series, to create a dramatic building collapse scene. According to Netflix co-CEO Ted Sarandos, the generative AI helped the production team finish the complex sequence ten times faster and at significantly lower cost than traditional methods.
“The cost just would not have been feasible for a show of that budget,” Sarandos said, calling it “the very first generative AI final footage to appear on screen in a Netflix original.”
His comments came as Netflix posted a 16 percent rise in revenue to 11 billion dollars for the April to June quarter, driven by strong performances from shows like the final season of Squid Game, which has drawn over 122 million views.
Generative AI tools can create realistic video and imagery from text prompts. Their growing use in entertainment, however, remains contentious. Critics warn of ethical concerns, copyright issues, and potential job losses. All of these topics were central during the 2023 Hollywood strikes.
Filmmaker Tyler Perry notably paused an 800 million dollar studio expansion in 2024, citing fears over AI’s rapid advancement.
Still, many in the industry say AI is becoming indispensable. Davier Yoon, co-founder of Singapore’s CraveFX studio, said it gives smaller teams access to blockbuster level visual quality. “Ultimately, it is the artist who decides what is in the final image, not AI,” he added.
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Paramount Skydance (PSKY.O) has launched a $108.4 billion hostile takeover bid for Warner Bros Discovery (WBD.O). The escalation follows a high-stakes battle that had appeared to end last week when Netflix secured a $72 billion deal for the studio giant’s assets.
Netflix’s plan to buy Warner Bros marks a rare moment in Hollywood where scale, risk and ambition collide. The agreement, announced on 5 December, puts a price of roughly 82.7 billion dollars on one of the film industry's most influential studios.
Netflix crashed on Wednesday for about an hour in the U.S. as it launched season five of "Stranger Things", with the service becoming inaccessible to many subscribers within minutes of the episodes going live at 8 p.m. local time.
Netflix (NFLX) missed Wall Street third-quarter earnings targets due to an unexpected expense from a dispute with Brazilian tax authorities, though it offered a slightly stronger-than-expected forecast for the rest of the year.
Russia’s human rights commissioner, Tatyana Moskalkova, has said that Ukraine has not provided Moscow with a list of thousands of children it alleges were taken illegally to Russia, despite the issue being discussed during talks in Istanbul.
Syrian President Ahmad al-Sharaa has offered condolences to President Donald Trump following an ISIS attack near the ancient city of Palmyra that killed two U.S. soldiers and a civilian interpreter, Syrian and U.S. officials said Sunday.
At least 17 people, including students, were killed and 20 others injured after a school bus fell off a cliff in northern Colombia on Sunday, authorities said.
At least 37 people have been killed in flash floods triggered by torrential rain in Morocco's Atlantic coastal province of Safi, Moroccan authorities said on Monday (15 December).
At least 37 people have died and dozens of others were injured after flash floods swept through Morocco’s Atlantic coastal city of Safi on Sunday, authorities said.
China’s core artificial intelligence (AI) industry is projected to surpass 1.2 trillion yuan in 2025 (about $170 billion), up from more than 900 billion yuan in 2024, according to a new industry assessment.
Time Magazine has chosen the creators behind artificial intelligence as its 2025 Person of the Year, highlighting the technology’s sweeping impact on global business, politics and daily life.
Children are forming new patterns of trust and attachment with artificial intelligence (AI) companions, entering a world where digital partners shape their play, their confidence and the conversations they no longer share with adults.
The International Robot Exhibition (IREX) opened in Tokyo on 3 December, bringing together visitors to explore robotics applications for industry, healthcare, logistics, and everyday life.
A bipartisan group of U.S. senators, including prominent Republican China hawk Tom Cotton, introduced the SAFE CHIPS Act on Thursday, aiming to prevent the Trump administration from easing restrictions on China’s access to advanced artificial intelligence (AI) chips for a period of 2.5 years.
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