Snapchat will start charging users who store more than 5GB of photos and videos in its Memories feature, prompting backlash from long-time users.

Since 2016, Snapchat’s Memories feature has allowed users to save previously posted content. Now, anyone exceeding 5GB of storage will need to pay to keep their content accessible. Snap has not confirmed exact pricing for UK users but will roll out changes gradually worldwide. The charges won't begin until twelve months time, according to the American technology company.

The company said the move will let it continue improving Memories, noting that over one trillion posts have been saved since the feature’s launch. Users exceeding the 5GB limit will be offered a temporary 12-month storage period and can also download content to their devices.

Initial pricing for the 100GB plan starts at $1.99 per month, while Snapchat+ subscribers get 250GB at $3.99 per month. Snap said the vast majority of users store less than 5GB and will not be affected.

Social media users criticised the decision, calling it unfair and greedy, particularly those who have used the free storage for years. Some warned of high bills or losing memories if they do not subscribe.

Experts, including social media consultant Drew Benvie, say paid storage could eventually become standard across all major platforms.

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