A year after unveiling its bold AI strategy, Apple finds itself in an unexpected place — not at the forefront, but falling behind. As rivals accelerate, Apple stands at a crossroads.
The stage was Silicon Valley. The moment, historic. In June 2024, Apple announced “Apple Intelligence” with grand ambition. Within hours, its market value soared by $200 billion.
The euphoria of the ambition was merely temporary.
Twelve months on, the promises sound hollow. Siri’s AI makeover has been shelved. Apple Intelligence struggles to keep up with Google’s Gemini or OpenAI’s bots. And amid Donald Trump’s renewed trade war, Apple’s reliance on China is again under scrutiny.
Even worse, two key revenue pillars, search and the App Store, now face legal and regulatory threats.
Behind the scenes, tension grows. Critics see echoes of General Electric, a giant that once dazzled Wall Street but missed the future. Some ask: is Apple becoming the next Nokia?
According to The Economist’s report, Donald Trump’s policies have exposed Apple’s deep vulnerabilities in China, a market once seen as its strongest pillar.
Apple’s core problem isn’t money. It’s momentum. While rivals race to reinvent devices with AI-powered glasses and assistants, Apple is playing it safe, leaning on slow upgrades and a foldable phone expected next year.
Its Vision Pro headset may yet become a gateway to smart glasses. But for now, it remains a costly experiment.
At the heart of the issue is privacy, once Apple’s proud shield. But in the AI age, that shield now limits growth. Refusing to collect personal data means weaker AI models. Prioritising on-device computing keeps Apple out of the cloud arms race.
Even its rare opt-in deal with ChatGPT hints at a deeper problem: Siri can’t compete. Not without help.
Some urge Apple to break the walls of its tightly controlled ecosystem. Others say it’s too late. Firms like OpenAI, Anthropic and Google are already tied up in billion-dollar alliances. And China, where Apple’s roots run deepest, is no longer a stable bet.
Now, courts threaten the search deal with Google, worth $20 billion annually. The App Store faces challenges too. If regulators or lawsuits succeed, Apple could lose over $30 billion in high-margin revenue.
That would be a shock. And markets hate shocks.
But there is another way to read this moment.
If Apple uses the crisis to rewrite its rulebook — on privacy, AI partnerships, and device design, it might yet lead the next tech revolution. If not, it risks becoming a story of caution in a century built on boldness.
A Qantas A380 flying from London to Singapore made an emergency landing at Baku’s Heydar Aliyev International Airport after a passenger onboard required urgent medical attention.
Start your day informed with AnewZ Morning Brief: here are the top news stories for June 9th, covering the latest developments you need to know.
Chinese and Hong Kong stock markets opened the week on a positive note, buoyed by gains in rare-earth and technology sectors, as investor focus shifted to high-stakes US-China trade negotiations set to begin in London.
Cristiano Ronaldo led Portugal to their second UEFA Nations League title in dramatic fashion on Sunday, scoring a crucial equaliser and watching from the sidelines as his side triumphed 5-3 on penalties against Spain after a pulsating 2-2 draw in Munich.
A Qantas A380 flying from London to Singapore made an emergency landing at Baku’s Heydar Aliyev International Airport after a passenger onboard required urgent medical attention.
U.S. President Donald Trump has issued a directive to "liberate Los Angeles from the Migrant Invasion," as protests against immigration enforcement continue in the city, reportedly involving clashes between demonstrators and law enforcement.
Start your day informed with AnewZ Morning Brief: here are the top news stories for June 9th, covering the latest developments you need to know.
Chinese and Hong Kong stock markets opened the week on a positive note, buoyed by gains in rare-earth and technology sectors, as investor focus shifted to high-stakes US-China trade negotiations set to begin in London.
Cristiano Ronaldo led Portugal to their second UEFA Nations League title in dramatic fashion on Sunday, scoring a crucial equaliser and watching from the sidelines as his side triumphed 5-3 on penalties against Spain after a pulsating 2-2 draw in Munich.
Start your day informed with AnewZ Morning Brief: here are the top news stories for June 8th, covering the latest developments you need to know.
Presidential candidate Miguel Uribe Turbay is in critical condition after being shot three times — including twice in the head — during a campaign event in Bogotá.
Israel’s military says it has identified the body of top Hamas commander Mohammed Sinwar beneath a hospital in southern Gaza.
A 30-year-old woman was shot by police in Munich on Saturday evening after stabbing two people at Theresienwiese, a central park best known for hosting Oktoberfest.
Ukraine’s Security Service (SBU) has confirmed it carried out a third targeted attack against the Crimean Bridge, also known as the Kerch Bridge, early Tuesday morning, marking a new escalation in the ongoing conflict with Russia.
U.S. President Donald Trump has issued a directive to "liberate Los Angeles from the Migrant Invasion," as protests against immigration enforcement continue in the city, reportedly involving clashes between demonstrators and law enforcement.
Start your day informed with AnewZ Morning Brief: here are the top news stories for June 9th, covering the latest developments you need to know.
Chinese and Hong Kong stock markets opened the week on a positive note, buoyed by gains in rare-earth and technology sectors, as investor focus shifted to high-stakes US-China trade negotiations set to begin in London.
Cristiano Ronaldo led Portugal to their second UEFA Nations League title in dramatic fashion on Sunday, scoring a crucial equaliser and watching from the sidelines as his side triumphed 5-3 on penalties against Spain after a pulsating 2-2 draw in Munich.
Donald Trump’s missile defence plan, called the Golden Dome, is set to become one of the most expensive military projects in U.S. history. Let’s take a look at how it has become a reason of rivalry, between Silicon Valley’s tech disruptors and America’s traditional defence giants.
A Qantas A380 flying from London to Singapore made an emergency landing at Baku’s Heydar Aliyev International Airport after a passenger onboard required urgent medical attention.
U.S. President Donald Trump has issued a directive to "liberate Los Angeles from the Migrant Invasion," as protests against immigration enforcement continue in the city, reportedly involving clashes between demonstrators and law enforcement.
Start your day informed with AnewZ Morning Brief: here are the top news stories for June 9th, covering the latest developments you need to know.
Chinese and Hong Kong stock markets opened the week on a positive note, buoyed by gains in rare-earth and technology sectors, as investor focus shifted to high-stakes US-China trade negotiations set to begin in London.
Cristiano Ronaldo led Portugal to their second UEFA Nations League title in dramatic fashion on Sunday, scoring a crucial equaliser and watching from the sidelines as his side triumphed 5-3 on penalties against Spain after a pulsating 2-2 draw in Munich.
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