YouTube has announced that it now boasts over 1 billion monthly active podcast viewers, a milestone that underscores the platform’s growing influence in the podcasting space and intensifies competition with Spotify and Apple Podcasts.
The achievement highlights a broader consumer shift toward video-first formats, with last year’s data revealing that more than 400 million hours of podcast content were watched on living room TVs. YouTube’s expansive reach has attracted both creators and advertisers, contributing to billions in ad revenue shared with content producers.
In response, Spotify, one of YouTube’s key rivals in the podcast industry, has been ramping up its investment in video content. Since November 2024, Spotify has begun paying popular video hosts as part of its efforts to enhance its own video-first podcast offerings, in a bid to narrow the gap with YouTube.
Additionally, YouTube is set to implement changes to its mid-roll ad placements beginning May 12. The platform plans to strategically position ads at natural pauses and transitions in videos, rather than interrupting the flow of conversations or action sequences. This adjustment is expected to improve the viewing experience for users while potentially increasing revenue opportunities for creators.
As the podcast market continues to evolve, YouTube’s latest milestone reinforces its leadership role in digital media, offering a robust alternative to traditional audio-only podcast platforms and reshaping how audiences consume and interact with podcast content.
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The year 2025 marked a global first in social media regulation, as Australia enacted the world’s first blanket ban on social media usage for children under 16 years old.
The Academy Awards, widely known as the Oscars, will shift from traditional television broadcasting to online streaming on YouTube starting in 2029, the Academy of Motion Picture Arts and Sciences announced on Wednesday.
Australia has become the first country to ban social media for children under 16 years of age, blocking access to platforms including TikTok, Alphabet's YouTube and Meta's Instagram and Facebook on Wednesday (10 December).
Australia will become the first country to ban social media accounts for users under 16 starting 10 December, with regulators tracking “migratory patterns” to stop teens shifting to other platforms, Communications Minister Anika Wells said on Wednesday (3 December).
In 2025, Ukraine lived two parallel realities: one of diplomacy filled with staged optimism, and another shaped by a war that showed no sign of letting up.
Polish fighter jets on Thursday intercepted a Russian reconnaissance aircraft flying near Poland’s airspace over the Baltic Sea and escorted it away from their area of responsibility.
The United States carried out a strike against Islamic State militants in northwest Nigeria at the request of Nigeria's government, President Donald Trump and the U.S. military said on Thursday.
Russia launched missiles and drones at Kyiv and other parts of Ukraine overnight on Saturday, Ukrainian officials said, ahead of talks on Sunday between President Volodymyr Zelenskyy and U.S. President Donald Trump aimed at ending nearly four years of war.
President Volodymyr Zelenskyy has said he will meet U.S. President Donald Trump on Sunday to discuss territory and security guarantees, as diplomatic efforts intensify to end Russia’s war in Ukraine.
Thailand and Cambodia agreed to halt weeks of fierce border clashes, the worst fighting in years between the Southeast Asian neighbours, which has included fighter jet sorties, rocket fire and artillery barrages, on Saturday.
Russia plans to modernise its nuclear triad, strengthen ground forces, and develop a universal air defence system as part of its new State Armament Programme for 2027–2036, the Kremlin announced on Friday.
At least 12 people have been confirmed dead and more than 160 are feared dead after a migrant vessel en route to Spain’s Canary Islands capsized off the coast of Senegal earlier this week.
Three women were injured on Friday after being stabbed by a man on Line 3 of the Paris metro, local authorities reported.
Four members of Syria’s General Directorate of Ports were injured on Friday when their vehicle came under fire east of Aleppo, local authorities reported.
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