YouTube has announced that it now boasts over 1 billion monthly active podcast viewers, a milestone that underscores the platform’s growing influence in the podcasting space and intensifies competition with Spotify and Apple Podcasts.
The achievement highlights a broader consumer shift toward video-first formats, with last year’s data revealing that more than 400 million hours of podcast content were watched on living room TVs. YouTube’s expansive reach has attracted both creators and advertisers, contributing to billions in ad revenue shared with content producers.
In response, Spotify, one of YouTube’s key rivals in the podcast industry, has been ramping up its investment in video content. Since November 2024, Spotify has begun paying popular video hosts as part of its efforts to enhance its own video-first podcast offerings, in a bid to narrow the gap with YouTube.
Additionally, YouTube is set to implement changes to its mid-roll ad placements beginning May 12. The platform plans to strategically position ads at natural pauses and transitions in videos, rather than interrupting the flow of conversations or action sequences. This adjustment is expected to improve the viewing experience for users while potentially increasing revenue opportunities for creators.
As the podcast market continues to evolve, YouTube’s latest milestone reinforces its leadership role in digital media, offering a robust alternative to traditional audio-only podcast platforms and reshaping how audiences consume and interact with podcast content.
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Portugal's parliament approved a bill on Thursday (12 February), on its first reading, requiring explicit parental consent for children aged 13 to 16-years old to access social media, in one of the first concrete legislative moves in Europe to impose such restrictions.
A landmark trial accusing major social media companies of harming children through addictive platform design has begun in Los Angeles, marking one of the most significant legal challenges facing the technology industry to date.
TikTok has reached a confidential settlement in a landmark lawsuit over youth mental health, leaving Meta and YouTube to face a jury in California as the first major trial of its kind gets underway.
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Pakistan said it carried out cross-border strikes on militant targets inside Afghanistan after blaming a series of recent suicide bombings, including attacks during the holy month of Ramadan, on fighters it said were operating from Afghan territory.
Italy said a fond farewell to the Winter Olympics on Sunday with an open-air ceremony in the ancient Verona Arena that celebrated art and sporting achievement at a Games lauded as a model for how to stage such events.
Ukraine’s President Volodymyr Zelenskyy has approved new sanctions targeting Russian maritime operators, defence-linked companies and individuals connected to Moscow’s military and energy sectors, according to official decrees issued on Saturday.
The chief executive of Google DeepMind, Demis Hassabis, has called for more urgent research into the risks posed by artificial intelligence, warning that stronger safeguards are needed as systems become more advanced.
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Thousands of people gathered across Europe and beyond over the weekend in solidarity with Ukraine, as the war with Russia entered its fifth year.
A powerful winter storm has brought large parts of the U.S. Northeast to a standstill, dumping more than a foot of snow across several states and severely disrupting transport and daily life.
The United Nations mission in Afghanistan said on Monday it had received “credible reports” that at least 13 civilians were killed and seven others injured in overnight Pakistani airstrikes inside Afghanistan.
The former British ambassador to the U.S. Peter Mandelson has been arrested by police in London on suspicion of misconduct in public office.
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