YouTube has announced that it now boasts over 1 billion monthly active podcast viewers, a milestone that underscores the platform’s growing influence in the podcasting space and intensifies competition with Spotify and Apple Podcasts.
The achievement highlights a broader consumer shift toward video-first formats, with last year’s data revealing that more than 400 million hours of podcast content were watched on living room TVs. YouTube’s expansive reach has attracted both creators and advertisers, contributing to billions in ad revenue shared with content producers.
In response, Spotify, one of YouTube’s key rivals in the podcast industry, has been ramping up its investment in video content. Since November 2024, Spotify has begun paying popular video hosts as part of its efforts to enhance its own video-first podcast offerings, in a bid to narrow the gap with YouTube.
Additionally, YouTube is set to implement changes to its mid-roll ad placements beginning May 12. The platform plans to strategically position ads at natural pauses and transitions in videos, rather than interrupting the flow of conversations or action sequences. This adjustment is expected to improve the viewing experience for users while potentially increasing revenue opportunities for creators.
As the podcast market continues to evolve, YouTube’s latest milestone reinforces its leadership role in digital media, offering a robust alternative to traditional audio-only podcast platforms and reshaping how audiences consume and interact with podcast content.
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The U.S. government is set to resume operations on Thursday after the longest shutdown in American history left air traffic disrupted, food aid suspen...
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As Chile heads into its presidential election on Sunday, voters are gripped not by economic reform or social policy, but by crime, immigration, and or...
Ukraine is facing one of the most difficult moments of the war, as a convergence of corruption scandals, political turbulence, financial uncertainty a...
MrBeast, the world’s most popular YouTuber, has officially launched his first theme park, Beast Land, in Riyadh, Saudi Arabia.
YouTube has agreed to pay $24.5 million to settle a lawsuit filed by U.S. President Donald Trump over the suspension of his account following the January 2021 Capitol riots, the Wall Street Journal reported Monday.
YouTube TV and Fox have reached a distribution agreement that will keep Fox News, Fox Sports and other Fox channels available to subscribers, the companies confirmed on Thursday.
Australia's internet safety regulator has criticised YouTube and Apple for failing to track or respond adequately to reports of child sexual abuse material on their platforms.
Two earthquakes centered in Cyprus on Wednesday were felt across northern and central regions of Israel, raising concerns among residents in both countries. The first tremor occurred at 11:31 a.m., with the epicenter near Paphos, Cyprus, at a depth of 21 kilometers.
Mali's Prime Minister, General Abdoulaye Maiga, sharply criticised France and Algeria on Tuesday (11 November) for allegedly supporting terrorist groups operating in the Sahel region. His comments came during the opening of the Bamako Military Exhibition (BAMEX).
Streets and homes in Taiwan's Yilan County were left inundated with mud and rubble on Wednesday (12 November) after floodwaters swept through residential areas, forcing residents to wade through puddles of water and clear debris from damaged homes.
Russia has expressed its readiness to resume peace talks with Ukraine in Istanbul, according to a statement by a Russian foreign ministry official, Alexei Polishchuk, quoted by the state news agency TASS on Wednesday.
Russia’s Foreign Minister Sergei Lavrov has urged the U.S. to avoid actions that could intensify the war in Ukraine, citing President Donald Trump’s past support for dialogue.
A night‑time attack by Israeli settlers on a mosque in the occupied West Bank village has drawn strong condemnation from the United Nations and raised alarm over a broader spike in settler‑linked violence.
Forty years after the eruption of Nevado del Ruiz buried the town of Armero, Colombia, survivors, families, and officials gathered to remember one of Latin America’s deadliest natural disasters.
Australia’s ambition to host the COP31 climate summit is under serious threat as a fierce competition with Türkiye heats up.
The U.S. government is set to resume operations on Thursday after the longest shutdown in American history left air traffic disrupted, food aid suspended for low-income families, and more than one million federal workers unpaid for over a month.
Walt Disney (DIS.N) is bracing for a potentially long and contentious battle with YouTube TV over the distribution of its television networks, a development that has raised concerns among investors about the future of its already struggling TV business.
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