YouTube has announced that it now boasts over 1 billion monthly active podcast viewers, a milestone that underscores the platform’s growing influence in the podcasting space and intensifies competition with Spotify and Apple Podcasts.
The achievement highlights a broader consumer shift toward video-first formats, with last year’s data revealing that more than 400 million hours of podcast content were watched on living room TVs. YouTube’s expansive reach has attracted both creators and advertisers, contributing to billions in ad revenue shared with content producers.
In response, Spotify, one of YouTube’s key rivals in the podcast industry, has been ramping up its investment in video content. Since November 2024, Spotify has begun paying popular video hosts as part of its efforts to enhance its own video-first podcast offerings, in a bid to narrow the gap with YouTube.
Additionally, YouTube is set to implement changes to its mid-roll ad placements beginning May 12. The platform plans to strategically position ads at natural pauses and transitions in videos, rather than interrupting the flow of conversations or action sequences. This adjustment is expected to improve the viewing experience for users while potentially increasing revenue opportunities for creators.
As the podcast market continues to evolve, YouTube’s latest milestone reinforces its leadership role in digital media, offering a robust alternative to traditional audio-only podcast platforms and reshaping how audiences consume and interact with podcast content.
U.S. Defense Secretary Pete Hegseth has ordered National Guard troops in Washington, D.C., to be armed, as the Trump administration continues its cont...
A fire broke out at a transformer unit of Russia’s Kursk Nuclear Power Plant, but officials say there is no threat to safety or the nuclear section ...
State media KCNA reported on Sunday that North Korean leader Kim Jong Un oversaw the launch of new air defence missiles, showcasing their ability to c...
Russia’s Defence Ministry announced on Saturday that its troops had captured two more settlements along the 1,000-km front line in Donetsk region, f...
Azerbaijan and Russia’s foreign ministers held a phone conversation on 23 August, focusing on bilateral cooperation and key regional security issues...
Australia's internet safety regulator has criticised YouTube and Apple for failing to track or respond adequately to reports of child sexual abuse material on their platforms.
The Australian government has reversed its earlier decision to exempt YouTube from a landmark social media ban targeting under-16s, following concerns raised by the country’s internet watchdog.
YouTube has introduced a new subscription tier, Premium Lite, which offers an ad-free viewing experience on most videos for $8 per month in the United States, according to company sources.
YouTube announced on Tuesday that it will tighten its policies on content that promotes illegal gambling, with changes set to take effect on March 19.
A powerful eruption at Japan’s Shinmoedake volcano sent an ash plume more than 3,000 metres high on Sunday morning, prompting safety warnings from authorities.
According to the German Research Centre for Geosciences (GFZ), a magnitude 5.7 earthquake struck the Oaxaca region of Mexico on Saturday.
The UK is gearing up for Exercise Pegasus 2025, its largest pandemic readiness test since COVID-19. Running from September to November, this full-scale simulation will challenge the country's response to a fast-moving respiratory outbreak.
Kuwait says oil prices will likely stay below $72 per barrel as OPEC monitors global supply trends and U.S. policy signals. The remarks come during market uncertainty fueled by new U.S. tariffs on India and possible sanctions on Russia.
Honduras has brought back mask mandates as COVID-19 cases and a new variant surge nationwide.
U.S. Defense Secretary Pete Hegseth has ordered National Guard troops in Washington, D.C., to be armed, as the Trump administration continues its controversial crime crackdown in the capital.
A fire broke out at a transformer unit of Russia’s Kursk Nuclear Power Plant, but officials say there is no threat to safety or the nuclear section of the facility, REN TV reported.
State media KCNA reported on Sunday that North Korean leader Kim Jong Un oversaw the launch of new air defence missiles, showcasing their ability to counter aerial threats.
Russia’s Defence Ministry announced on Saturday that its troops had captured two more settlements along the 1,000-km front line in Donetsk region, following the Friday announcement of three other villages taken in its gradual advance.
The Trump administration has approved the delivery of 3,350 long-range ERAM missiles to Ukraine, but Pentagon approval is required before they can be deployed, the Wall Street Journal reported Saturday, citing U.S. officials.
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