YouTube has announced that it now boasts over 1 billion monthly active podcast viewers, a milestone that underscores the platform’s growing influence in the podcasting space and intensifies competition with Spotify and Apple Podcasts.
The achievement highlights a broader consumer shift toward video-first formats, with last year’s data revealing that more than 400 million hours of podcast content were watched on living room TVs. YouTube’s expansive reach has attracted both creators and advertisers, contributing to billions in ad revenue shared with content producers.
In response, Spotify, one of YouTube’s key rivals in the podcast industry, has been ramping up its investment in video content. Since November 2024, Spotify has begun paying popular video hosts as part of its efforts to enhance its own video-first podcast offerings, in a bid to narrow the gap with YouTube.
Additionally, YouTube is set to implement changes to its mid-roll ad placements beginning May 12. The platform plans to strategically position ads at natural pauses and transitions in videos, rather than interrupting the flow of conversations or action sequences. This adjustment is expected to improve the viewing experience for users while potentially increasing revenue opportunities for creators.
As the podcast market continues to evolve, YouTube’s latest milestone reinforces its leadership role in digital media, offering a robust alternative to traditional audio-only podcast platforms and reshaping how audiences consume and interact with podcast content.
The Houthi group in Yemen claimed responsibility for a series of missile and drone attacks, targeting Ben Gurion airport in Israel and U.S. warships in the Red Sea.
The European Union views the Palestinian Authority as "best placed to govern Gaza," according to EU foreign policy chief Kaja Kallas, following her meeting with Palestinian Prime Minister Mohammad Mustafa in Ramallah.
U.S. President Donald Trump has indicated that he is prepared to take a more flexible stance on new tariffs for automobiles and other goods than initially expected.
A group of top Trump administration officials reportedly shared sensitive military plans over the encrypted messaging app Signal just hours before the United States launched strikes on Houthi targets in Yemen, sparking a political storm in Washington.
Bank of America (BofA) said the recent volatility in Turkish markets has so far had only a limited inflationary impact, stressing that Türkiye’s economic management remains in control.
In a groundbreaking study published in Cell on January 18, Chinese researchers have unveiled a novel cancer treatment that ingeniously disguises tumors as pig tissue, triggering the body’s immune system to mount a hyperacute rejection response against the cancer cells.
Sweden’s Prime Minister Ulf Kristersson stated on Thursday that purchasing U.S. weapons does not pose a security risk for his country, but emphasized the need for Europe to reduce its reliance on American defense systems. His comments come amid growing discussions within Europe.
NASA astronauts Butch Wilmore and Suni Williams completed an unexpectedly long 286-day mission on the ISS, returning to Earth aboard a SpaceX capsule after delays caused by technical issues with Boeing’s Starliner.
Russian President Vladimir Putin agreed on Tuesday to a proposal by U.S. President Donald Trump that Russia and Ukraine cease attacking each other's energy infrastructure for 30 days, the Kremlin said following a lengthy phone discussion between the leaders.
Mexican forces have dismantled a massive meth lab in Zacatecas, dealing a blow to a Sinaloa Cartel faction.
The Houthi group in Yemen claimed responsibility for a series of missile and drone attacks, targeting Ben Gurion airport in Israel and U.S. warships in the Red Sea.
The European Union views the Palestinian Authority as "best placed to govern Gaza," according to EU foreign policy chief Kaja Kallas, following her meeting with Palestinian Prime Minister Mohammad Mustafa in Ramallah.
U.S. President Donald Trump has indicated that he is prepared to take a more flexible stance on new tariffs for automobiles and other goods than initially expected.
A group of top Trump administration officials reportedly shared sensitive military plans over the encrypted messaging app Signal just hours before the United States launched strikes on Houthi targets in Yemen, sparking a political storm in Washington.
Bank of America (BofA) said the recent volatility in Turkish markets has so far had only a limited inflationary impact, stressing that Türkiye’s economic management remains in control.
The Houthi group in Yemen claimed responsibility for a series of missile and drone attacks, targeting Ben Gurion airport in Israel and U.S. warships in the Red Sea.
The European Union views the Palestinian Authority as "best placed to govern Gaza," according to EU foreign policy chief Kaja Kallas, following her meeting with Palestinian Prime Minister Mohammad Mustafa in Ramallah.
U.S. President Donald Trump has indicated that he is prepared to take a more flexible stance on new tariffs for automobiles and other goods than initially expected.
A group of top Trump administration officials reportedly shared sensitive military plans over the encrypted messaging app Signal just hours before the United States launched strikes on Houthi targets in Yemen, sparking a political storm in Washington.
Bank of America (BofA) said the recent volatility in Turkish markets has so far had only a limited inflationary impact, stressing that Türkiye’s economic management remains in control.
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