YouTube has announced that it now boasts over 1 billion monthly active podcast viewers, a milestone that underscores the platform’s growing influence in the podcasting space and intensifies competition with Spotify and Apple Podcasts.
The achievement highlights a broader consumer shift toward video-first formats, with last year’s data revealing that more than 400 million hours of podcast content were watched on living room TVs. YouTube’s expansive reach has attracted both creators and advertisers, contributing to billions in ad revenue shared with content producers.
In response, Spotify, one of YouTube’s key rivals in the podcast industry, has been ramping up its investment in video content. Since November 2024, Spotify has begun paying popular video hosts as part of its efforts to enhance its own video-first podcast offerings, in a bid to narrow the gap with YouTube.
Additionally, YouTube is set to implement changes to its mid-roll ad placements beginning May 12. The platform plans to strategically position ads at natural pauses and transitions in videos, rather than interrupting the flow of conversations or action sequences. This adjustment is expected to improve the viewing experience for users while potentially increasing revenue opportunities for creators.
As the podcast market continues to evolve, YouTube’s latest milestone reinforces its leadership role in digital media, offering a robust alternative to traditional audio-only podcast platforms and reshaping how audiences consume and interact with podcast content.
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Australia will become the first country to ban social media accounts for users under 16 starting 10 December, with regulators tracking “migratory patterns” to stop teens shifting to other platforms, Communications Minister Anika Wells said on Wednesday (3 December).
Google’s YouTube has announced a “disappointing update” for millions of Australian users and creators, confirming it will comply with the country’s world-first ban on social media access for under-16s by locking affected users out of their accounts within days.
Walt Disney is bracing for a potentially long and contentious battle with YouTube TV over the distribution of its television networks, a development that has raised concerns among investors about the future of its already struggling television business.
MrBeast, the world’s most popular YouTuber, has officially launched his first theme park, Beast Land, in Riyadh, Saudi Arabia.
Chinese scientists have unveiled a new gene-editing therapy that they say could lead to a functional cure for HIV, making it one of the most promising developments in decades of global research.
For nearly three decades following the dissolution of the Soviet Union, the international system was defined by a singular, overwhelming reality: American unipolarity.
As the year comes to an end, a new initiative bringing civil society actors and regional analysts from Armenia and Azerbaijan together is steadily gaining ground.
Uzbekistan has reopened its border with Afghanistan for the first time since 2021, the country’s Chamber of Commerce and Industry announced on Tuesday.
Faced with mounting public outrage following one of the deadliest environmental disasters in the nation’s recent history, the Indonesian government has pledged to investigate and potentially shut down mining operations found to have contributed to the catastrophic flooding on Sumatra.
Britain has imposed new sanctions on Russia, targeting the entire GRU military intelligence agency, which was highlighted in a UK public inquiry into the 2018 poisoning of Dawn Sturgess, caused by the nerve agent Novichok.
Afghanistan’s foreign minister, Amir Khan Muttaqi, has said distanced the Afghan government from recent incidents involving Afghan nationals on U.S. soil.
Russia has warned that any "illegal action" by the European Union regarding its frozen assets will provoke "the harshest reaction," with Moscow already preparing its response.
Families of 153 Chinese passengers aboard the missing MH370 flight are once again hopeful as a fresh search for the plane is announced.
Residents of Darfur are being systematically held for ransom by the Sudanese paramilitary force that overran a city in the western part of the country in late October.
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