YouTube has announced that it now boasts over 1 billion monthly active podcast viewers, a milestone that underscores the platform’s growing influence in the podcasting space and intensifies competition with Spotify and Apple Podcasts.
The achievement highlights a broader consumer shift toward video-first formats, with last year’s data revealing that more than 400 million hours of podcast content were watched on living room TVs. YouTube’s expansive reach has attracted both creators and advertisers, contributing to billions in ad revenue shared with content producers.
In response, Spotify, one of YouTube’s key rivals in the podcast industry, has been ramping up its investment in video content. Since November 2024, Spotify has begun paying popular video hosts as part of its efforts to enhance its own video-first podcast offerings, in a bid to narrow the gap with YouTube.
Additionally, YouTube is set to implement changes to its mid-roll ad placements beginning May 12. The platform plans to strategically position ads at natural pauses and transitions in videos, rather than interrupting the flow of conversations or action sequences. This adjustment is expected to improve the viewing experience for users while potentially increasing revenue opportunities for creators.
As the podcast market continues to evolve, YouTube’s latest milestone reinforces its leadership role in digital media, offering a robust alternative to traditional audio-only podcast platforms and reshaping how audiences consume and interact with podcast content.
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The Academy Awards, widely known as the Oscars, will shift from traditional television broadcasting to online streaming on YouTube starting in 2029, the Academy of Motion Picture Arts and Sciences announced on Wednesday.
Australia has become the first country to ban social media for children under 16 years of age, blocking access to platforms including TikTok, Alphabet's YouTube and Meta's Instagram and Facebook on Wednesday (10 December).
Australia will become the first country to ban social media accounts for users under 16 starting 10 December, with regulators tracking “migratory patterns” to stop teens shifting to other platforms, Communications Minister Anika Wells said on Wednesday (3 December).
Google’s YouTube has announced a “disappointing update” for millions of Australian users and creators, confirming it will comply with the country’s world-first ban on social media access for under-16s by locking affected users out of their accounts within days.
Thailand and Cambodia both reported fresh clashes on Wednesday, as the two sides prepared to hold military talks aimed at easing tensions along their shared border.
Libya’s chief of staff, Mohammed Ali Ahmed Al-Haddad, has died in a plane crash shortly after departing Türkiye’s capital, Ankara, the prime minister of Libya’s UN-recognised government has said.
A majority of Russians expect the war in Ukraine to end in 2026, state pollster VTsIOM said on Wednesday, in a sign that the Kremlin could be testing public reaction to a possible peace settlement as diplomatic efforts to end the conflict intensify.
Military representatives from Cambodia and Thailand met in Chanthaburi province on Wednesday ahead of formal ceasefire talks at the 3rd special GBC meeting scheduled for 27th December.
Afghanistan and Iran have signed an implementation plan to strengthen regulation of food, medicine, and health products based on a 2023 cooperation agreement.
An explosion tore through a mosque during evening prayers on Wednesday in Maiduguri, the capital of Nigeria’s Borno state, a Reuters witness said. There was no immediate word on casualties or official comment.
North Korean leader Kim Jong Un oversaw the test-firing on Wednesday of a long-range surface-to-air missile at a launch site near its east coast, state media KCNA reported on Thursday.
Countries including Britain, Canada, Germany and others on Wednesday condemned the Israeli security cabinet's approval of 19 new settlements in the occupied West Bank, saying they violated international law and risked fuelling instability.
A majority of Russians expect the war in Ukraine to end in 2026, state pollster VTsIOM said on Wednesday, in a sign that the Kremlin could be testing public reaction to a possible peace settlement as diplomatic efforts to end the conflict intensify.
The White House has instructed U.S. military forces to concentrate largely on enforcing a “quarantine” on Venezuelan oil exports for at least the next two months, a U.S. official told Reuters, signalling that Washington is prioritising economic pressure over direct military action against Caracas.
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