AI Santa Claus help boost diabetes fundraising

Reuters

For this year's holiday season, a new concept of Santa Claus is being featured as an AI, answering young children's questions through the screen.

Normally, we use AI engines such as ChatGpt to ask questions and receive prompt answers, but this Christmas season, "Ask Santa" is a fun interactive program that lets kids chat with Santa Claus one-on-one by Breakthrough T1D, a non-profit gathering donations for Type 1 diabetes research.

The program uses StoryFile's conversational video technology, combining AI with pre-filmed content to create safe, real-time interactions for children.

Originally developed during the COVID-19 pandemic, StoryFile partnered with Breakthrough T1D this year to use "Ask Santa" as a fundraising tool.
 

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