Japan saw a record-breaking surge in visitor spending through September, marking a significant boost to its tourism economy, according to official data released by the Japan National Tourism Organization (JNTO) on Wednesday. International tourists spent a staggering 5.86 trillion yen ($39.27 billion) during their visits, surpassing the 5.3 trillion yen spent in all of 2023. This set a new record for tourism spending in any 12-month period.
Tourism spending is now poised to become Japan’s second-largest economic sector, trailing only behind the automotive and electronics industries. Between July and September, the average visitor spent 223,000 yen on their trip, a notable contribution to the nation's booming travel economy.
In September alone, Japan welcomed 2.87 million international visitors, a slight dip from August’s 2.93 million. However, monthly visitor numbers have been steadily rising since February, with July seeing a peak of 3.29 million tourists — the highest for the year so far.
As of September, Japan has welcomed approximately 26.88 million tourists in 2024, surpassing the average yearly total from 2023. The country is on track to exceed the pre-pandemic record of 31.9 million visitors set in 2019.
Read next
08:51
Chinese President Xi Jinping and Japanese Prime Minister Shigeru Ishiba met at the APEC Summit in Peru, with China urging Japan to address issues such as Taiwan. Ishiba sought for better safeguards for Japanese nationals and the lifting of China’s seafood import ban.
08:26
U.S. PresidentJoe Biden met with South Korean President Yoon Suk Yeol and Japanese Prime Minister Shigeru Ishiba on Friday at the APEC Summit in Peru. The leaders sought to solidify diplomatic progress amid rising tensions in Asia and potential shifts in alliances under a Trump administration.
15:08
Cross-country traveller, Omar Nok, is trending on social media after completing an overland journey from Cairo to Japan. He reached his final destination in Tokyo after 247 days, travelling 46,239 kilometres.
15:37
Japan's government and people cheered the record trophy haul for period drama "Shogun" at the Emmy Awards as yet another win for their history and culture