Tourism in Japan has reached $39 Billion, officially setting an annual record. The tourism in Japan is expected to advance to the country's economy growth in the coming years.
Japan saw a record-breaking surge in visitor spending through September, marking a significant boost to its tourism economy, according to official data released by the Japan National Tourism Organization (JNTO) on Wednesday. International tourists spent a staggering 5.86 trillion yen ($39.27 billion) during their visits, surpassing the 5.3 trillion yen spent in all of 2023. This set a new record for tourism spending in any 12-month period.
Tourism spending is now poised to become Japan’s second-largest economic sector, trailing only behind the automotive and electronics industries. Between July and September, the average visitor spent 223,000 yen on their trip, a notable contribution to the nation's booming travel economy.
In September alone, Japan welcomed 2.87 million international visitors, a slight dip from August’s 2.93 million. However, monthly visitor numbers have been steadily rising since February, with July seeing a peak of 3.29 million tourists — the highest for the year so far.
As of September, Japan has welcomed approximately 26.88 million tourists in 2024, surpassing the average yearly total from 2023. The country is on track to exceed the pre-pandemic record of 31.9 million visitors set in 2019.
Read next
14:00
MARKETS
Japanese retailers Aeon and Sumitomo are set to significantly expand their operations in Vietnam, with plans to increase their presence and tap into the country's growing consumer market.
20:30
Japanese Prime Minister Ishiba Shigeru and Philippine President Ferdinand Marcos Jr. agreed Tuesday to enhance economic and defense cooperation, affirming their opposition to any unilateral attempts to change the status quo in the East and South China Seas through force or coercion.
12:37
Trump tariffs
Japan and the U.S. are facing tough trade talks as Tokyo resists quick concessions under tariff pressure from President Trump, preferring a balanced deal over a rushed agreement ahead of elections and amid broader tensions with China.
07:21
U.S. Tariffs
Japan’s top trade envoy Ryosei Akazawa is set to visit the U.S. for a second round of tariff talks next week, as Tokyo presses Washington to reconsider duties on cars and steel amid firm resistance from the Trump administration.
16:45
China
Chinese Premier Li Qiang has urged Japan to join forces with Beijing in countering U.S. President Donald Trump's tariff measures, highlighting growing concern over Washington's protectionist policies.