International tourism has made a remarkable recovery, reaching 96% of pre-pandemic levels in the first seven months of 2024, according to the latest data from the UN World Tourism Organization (UNWTO). This resurgence has been fueled by strong demand in Europe and the reopening of key markets in Asia and the Pacific.
The UNWTO's World Tourism Barometer reports that approximately 790 million tourists traveled internationally from January to July 2024, representing an 11% increase compared to the same period in 2023 and only 4% below 2019 levels. Despite global economic and geopolitical challenges, these results align with UNWTO's forecast of a full recovery in international arrivals by the end of the year.
All regions across the globe have shown significant growth, supported by increased air connectivity and improved visa facilitation measures. The Middle East led the way, with international arrivals rising 26% above 2019 levels, making it the fastest-growing region. Africa also saw a 7% increase in tourists compared to pre-pandemic figures.
Europe and the Americas showed strong recovery, reaching 99% and 97% of their pre-pandemic arrivals, respectively, during the January to July period. Meanwhile, Asia and the Pacific, which had been slower to reopen, recorded 82% of pre-pandemic tourist numbers, with steady growth reaching 86% in July.
Out of 120 global destinations, 67 had fully recovered their 2019 arrival numbers by mid-2024. Among the standout performers were Qatar, which saw a 147% increase in arrivals compared to 2019, and Albania, with a 93% rise. Other notable growth was recorded in El Salvador (+81%), Saudi Arabia (+73%), the Republic of Moldova (+50% through June), and Tanzania (+49% through June).
As international tourism continues to recover, the sector remains a vital driver of global economic growth, offering hope for a return to full strength in the months ahead.
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Türkiye’s low-cost carrier AJet, a branch of Turkish Airlines, will launch its first-ever direct flights from Ankara to Barcelona and Madrid this October.
China can visit South Korea without a visa from the end of September until June next year. Seoul made the announcement for temporary visa-free entry to tourist groups on Wednesday (6 August).
Japan will end tax-free shopping for foreign visitors in November 2026 and before that, it will introduce dual pricing, visa pre-approval, and visitor caps at major attractions this year, according to official announcements and media reports.
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