X doubles Premium+ subscription prices following Grok 3 release

San Francisco, February 17, 2025 – Hours after Elon Musk’s AI venture, xAI, released its latest model, Grok 3, X has significantly raised the price of its Premium+ subscription plan. The updated pricing on X’s support page now lists the U.S. monthly subscription at $50 and the annual plan at $350.

This marks the second recent price increase for the service. In December, the monthly fee was raised from $16 to $22. Under the current pricing structure, Premium+ subscribers are now paying more than double the previous rate.

According to available details, not all of Grok 3’s new features will be available under the Premium+ plan. xAI has placed select functionalities—such as “deep search” and “reasoning”—behind a separate SuperGrok plan accessible via the Grok app, reserving only a subset of Grok 3’s capabilities for Premium+ users.

Additionally, there appears to be some inconsistency in the pricing displayed on X’s platform. While one section showed the monthly cost as $39.83 (amounting to $477.95 annually), the final checkout page indicated an annual fee of $395.

As X adjusts its subscription model in tandem with the rollout of advanced AI features, subscribers and industry observers alike will be watching closely to see how these changes impact user engagement and the broader competitive landscape.

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