Mountain View, CA, February 17, 2025 – Google has quietly announced the pricing for its new AI video model, Veo 2, revealed last December.
According to the company’s pricing page, users will be charged 50 cents for every second of generated video - a rate that translates to roughly $30 per minute or $1,800 per hour.
Google DeepMind researcher Jon Barron highlighted the cost contrast by comparing Veo 2’s pricing to the blockbuster Marvel film Avengers: Endgame, which reportedly had a production budget of $356 million—equating to about $32,000 per second. Barron’s remark underscores the relatively low cost of using AI-driven video generation compared to traditional film production.
However, industry observers note that customers are unlikely to utilize every second of video produced under the pricing model. Google’s announcement emphasized Veo 2’s capability to create clips lasting two minutes or more, rather than generating continuous three-hour feature-length videos.
In related developments, OpenAI recently introduced its Sora video generation model to ChatGPT Pro subscribers, who pay $200 per month. This comparison highlights the competitive landscape in AI-driven content creation tools, as major tech companies refine pricing strategies to attract diverse user bases.
As the market for AI-generated video content continues to expand, Veo 2’s pricing model may offer a cost-effective alternative for businesses and creators seeking to leverage advanced video production capabilities without the traditional high production costs.
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