Tesla’s market performance in Scandinavia has experienced a notable downturn, with registration data from February showing a significant decline compared to the previous year.
In Sweden, new Tesla registrations dropped by 42% year-on-year, while both Norway and Denmark saw decreases of 48%, despite an overall increase in auto and electric vehicle demand in these countries.
In Norway—where nearly all new vehicles are electric—Tesla’s share of total car sales has fallen to 8.8% year-to-date, down from 18.9% recorded in 2024 and 20% in 2023. Industry observers note that this decline coincides with increasing competition from rivals such as Volkswagen and Toyota, which have introduced newer model lineups that appear to be capturing consumer interest.
Analysts suggest that Tesla’s challenges may be compounded by broader concerns over brand perception. CEO Elon Musk’s political activities, including his involvement in U.S. political affairs, federal workforce cuts, and comments perceived as aligning with far-right views in Europe, have sparked demonstrations and calls for boycotts. Some prospective buyers, according to the Danish Federation of Motorists, have indicated a willingness to consider alternatives to Tesla amid what they describe as a growing trend in “political consumerism.”
The company is also facing scrutiny over its vehicle lineup. Observers point to an ageing range of models as a potential factor in the current sales decline. Tesla is preparing to introduce an upgraded version of its Model Y mid-size SUV in Europe—the best-selling car in the region over the past two years—but it remains to be seen whether this new iteration will help the company regain market share. Initial assessments of the impact are expected between March and June, with possible adjustments in pricing strategy also under consideration.
A Tesla spokesperson did not immediately respond to requests for comment regarding the recent sales figures and market trends.
As competition intensifies and brand loyalty is tested, the coming months will be critical in determining whether Tesla can reverse its declining momentum in the Scandinavian market.
Canada has suspended Tesla rebate payments and barred the automaker from future EV incentives due to U.S. tariffs. Transport Minister Chrystia Freeland said the freeze will remain until claims are individually reviewed.
Tesla's market share in Europe continued its decline in February, according to new data, as sales of the all-electric carmaker dropped for the second consecutive month.
Canadian police are investigating after more than 80 Tesla vehicles were vandalized at a local dealership.
U.S. President Donald Trump said on Tuesday he will buy a new Tesla car to show support for the electric carmaker's chief and his ally Elon Musk amid recent "Tesla Takedown" protests and the slump in the company's stock price.
Over the past two months, tech billionaire Elon Musk has increasingly promoted far-right political causes in Europe, notably lending his support to Germany’s Alternative für Deutschland (AfD).
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Hunter Biden has voluntarily surrendered his license to practice law in Washington, D.C., following criminal convictions that raised questions about his professional eligibility.
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Ilham Aliyev, President of the Republic of Azerbaijan, and Frank-Walter Steinmeier, President of the Federal Republic of Germany, made press statements and responded to journalists’ questions. The President of Azerbaijan made the statement first.
Start your day informed with AnewZ Morning Brief: here are the top news stories for April 3rd, covering the latest developments you need to know.
Myanmar's deadly 7.7-magnitude earthquake has claimed over 3,000 lives, with 351 missing and 4,500 injured. As rescue efforts face civil unrest, unseasonal rains threaten survivors. Global aid arrives, while Myanmar's junta declares a ceasefire to support relief efforts.
Russian President Vladimir Putin's investment envoy Kirill Dmitriev met with U.S. officials in Washington on Wednesday as the Trump administration continues to press Russia and Ukraine to agree to a ceasefire, two U.S. officials familiar with the matter said.
Taiwan has reported a sharp increase in Chinese military activity as Beijing concluded two days of war games around the island, intensifying tensions across the Taiwan Strait.
Hunter Biden has voluntarily surrendered his license to practice law in Washington, D.C., following criminal convictions that raised questions about his professional eligibility.
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