Tech leaders in Las Vegas for CES 2025, concerned about Trump's tariffs

International tech innovators arrived in Las Vegas, to represent and try out the latest gadgets and innovations ahead of CES 2025.

The CES trade show, one of the largest gatherings in the U.S., showcases the latest innovations in AI, VR, and health tech from January 7-10.

It takes place just before President-elect Donald Trump’s inauguration, raising concerns over proposed tariffs on imports from countries like Canada, Mexico, and China, which could increase costs for businesses and consumers. 

Gary Shapiro, CEO of the Consumer Technology Association, expressed worries that these tariffs would stifle innovation and harm American companies and markets. This year's highlights include a keynote speech from Nvidia CEO Jensen Huang, with AI as a focal point. 

Tariffs are expected to dominate discussions, with companies considering shifting production to the U.S. to avoid disruptions. For instance, Honda has indicated it may need to reevaluate its Mexican production if permanent tariffs are imposed. As many new cars sold in the U.S. are made abroad, industry experts warn that automakers could face significant profit losses.

Additionally, Trump plans to roll back policies promoting electric vehicles, leaving automakers like Honda and Toyota to focus on advancements in self-driving and AI technology.

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