RedNote, a Chinese lifestyle app known as Xiaohongshu, has seen a surge of over 500,000 TikTok users amid U.S. ban concerns. The platform, often called China’s Instagram, is exploring global expansion as it gains unexpected international attention.
Chinese social media app RedNote, known locally as Xiaohongshu ("Little Red Book"), has gained traction after over half a million TikTok users joined it, protesting a possible U.S. TikTok ban.
What is RedNote?
Dubbed China’s Instagram, RedNote is a lifestyle platform for sharing beauty, fashion, travel, and food recommendations. With over 300 million monthly users in 2023, it allows posts, discussions, livestream sales, and product purchases.
Who Owns It?
Founded in 2013 by Miranda Qu and Charlwin Mao, the app started as a shopping guide for Chinese tourists. It now counts Alibaba, Tencent, and Temasek among its investors, with Mao and Qu’s fortunes estimated at $2.5 billion and $1.6 billion, respectively.
Global Potential
While primarily Mandarin-focused, the recent influx of TikTok users has pushed RedNote to explore English content. Unlike many Chinese apps, it operates a single global version, positioning it for broader appeal.
Executives hope to capitalise on the momentum to achieve global success akin to TikTok’s.
($1 = 7.3317 Chinese yuan)
Start your day informed with AnewZ Morning Brief: here are the top news stories for 28th July, covering the latest developments you need to know....
Google has admitted its Android alert system failed to warn millions during the 2023 Türkiye earthquakes, with only 469 people receiving the most cri...
Oil prices rose on Monday after the United States clinched a trade deal with the European Union and may extend a tariff pause with China, relieving co...
Yemen’s Houthi movement announced on Sunday that it will target any vessels operated by companies that conduct business with Israeli ports, regardle...
UK-US relationship will be on the agenda of wide-ranging talks today between Prime Minister Keir Starmer and President Donald Trump in Scotland....
The Dutch government has unveiled official guidelines aimed at limiting smartphone and social media use among children, responding to growing concerns about the negative impact of excessive screen exposure.
Texas is poised to become the second U.S. state to implement a sweeping ban on social media use by minors, joining a growing movement among states to regulate digital access for children amid rising concerns over mental health and online safety.
EU countries are calling for a bloc-wide age verification system for social media, aiming to shield minors from harmful and addictive online content.
The thumbs-up gesture has come a long way — from the bloody arenas of Ancient Rome to the bright screens of the digital world.
The world’s biggest dance music festival faces an unexpected setback as a fire destroys its main stage, prompting a last-minute response from organisers determined to keep the party alive in Boom, Belgium.
Australian researchers have created a groundbreaking “biological AI” platform that could revolutionise drug discovery by rapidly evolving molecules within mammalian cells.
Australian researchers have pioneered a low-cost and scalable plasma-based method to produce ammonia gas directly from air, offering a green alternative to the traditional fossil fuel-dependent Haber-Bosch process.
A series of earthquakes have struck Guatemala on Tuesday afternoon, leading authorities to advise residents to evacuate from buildings as a precaution against possible aftershocks.
'Superman' continued to dominate the summer box office, pulling in another $57.25 million in its second weekend, as theatres welcome a wave of blockbuster competition following a challenging few years for the film industry.
Oil prices rose on Monday after the United States clinched a trade deal with the European Union and may extend a tariff pause with China, relieving concerns that higher levies could have hurt economic activity and limited fuel demand.
Volkswagen cut its 2025 forecast after U.S. tariffs slashed €1.3 billion from profits, but strong EV demand and European sales offer signs of recovery.
The International Monetary Fund (IMF) has approved a $625 million loan programme for Chad to support economic growth and social spending amid regional and economic challenges.
Volkswagen cut its 2025 forecast after U.S. tariffs slashed €1.3 billion from profits, but strong EV demand and European sales offer signs of recovery.
Saudi Arabia announced $6.4 billion of investments in Syria on Thursday, reflecting the kingdom's deepening ties with interim President Ahmed al-Sharaa's government as it seeks to rebuild Syria after a 14-year civil war.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment