Australia has launched a multimillion-dollar marketing campaign that depicts its world-first ban on social media for teenagers as "for the good of our kids" ahead of its December start date.
The A$14 million ($9.05 million) campaign, titled “For The Good Of”, will roll out across TV, billboards, and “ironically” social media starting Sunday, Communications Minister Anika Wells said on Tuesday.
Wells said the campaign aims to spread awareness about the changes coming for families, encouraging parents to “start having conversations” about the ban with their children.
"It's called For The Good Of, and it means for the good of our kids. We’re doing these things, ultimately, for the good of young people in Australia,” she told reporters.
The 45-second video shows a number of children absorbed in their phones while a voiceover says: “For the good of Kirsty, for the good of Lucy and Anya, for the good of Sam, for the good of Holly, for the good of Noah, for the good of their wellbeing.”
It then adds: “From December 10, people under the age of 16 will no longer have access to social media accounts. It’s part of a new law to keep under-16s safer online.”
Australia's ban was passed into law in November 2024 and aims to delay teens' ability to set up social media accounts from the current age of 13 until the age of 16.
Prime Minister Anthony Albanese's centre-left government said research showed the over-use of social media was harming young teens, including causing misinformation, enabling bullying and harmful depictions of body image.
Governments around the world are closely watching Australia's implementation of the ban, while social media platforms have pushed back on it.
In a parliamentary hearing on Monday, YouTube said the programme could have "unintended consequences" and would be “extremely difficult” to enforce. The Alphabet-owned video-sharing site has also flagged taking legal action against its inclusion in the ban.
Wells, the communications minister, said she was meeting with social media platforms this week, including Meta, TikTok and Snapchat, to "re-enforce the government’s expectation about how they will enforce the law".
"I am confident they understand their obligations under Australian law and they will deliver upon their obligations," she said.
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President Trump called on countries to assist in reopening the Strait of Hormuz, while Starmer said the UK is working with allies to restore navigation and stabilise oil markets. It comes as a strike near Iraq’s western border killed several Hashed al-Shaabi fighters, raising regional tensions.
The other evening, I was fuelling my car at a petrol station in Kenya’s capital. It was one of those small moments most motorists barely notice. The attendant filled the tank, I glanced at the pump price, paid, and drove off.
Start your day informed with AnewZ Morning Brief. Here are the top news stories for the 15 March, covering the latest developments you need to know.
Top U.S. and Chinese economic officials launched a new round of talks in Paris on Sunday (15 March) to resolve issues in their trade truce. The discussions aim to smooth the way for U.S. President Donald Trump’s visit to Beijing to meet Chinese President Xi Jinping at the end of March.
Senior officials from the United States and China met in Paris this week for a new round of trade talks, as the world’s two largest economies attempt to manage their economic rivalry and avoid further tensions.
Court documents released on Monday (16 March) revealed that the British Broadcasting Corporation (BBC) has asked a U.S. judge to dismiss President Donald Trump's $10 billion defamation suit over a 2024 documentary, arguing his re-election proves the edited 2021 speech did not harm his reputation.
Polish fighter jets intercepted a Russian reconnaissance aircraft over the Baltic Sea on Friday (13 March), according to Poland’s Operational Command.
Russia has imposed a fine of 35 million roubles (around $432,366) on the messaging platform Telegram for failing to remove content deemed illegal by the authorities, according to the Interfax news agency.
Madagascar's president, Michael Randrianirina announced the appointment of anti-corruption chief Mamitiana Rajaonarison as prime minister, six days after dismissing the previous premier along with the entire cabinet.
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