Australia has launched a multimillion-dollar marketing campaign that depicts its world-first ban on social media for teenagers as "for the good of our kids" ahead of its December start date.
The A$14 million ($9.05 million) campaign, titled “For The Good Of”, will roll out across TV, billboards, and “ironically” social media starting Sunday, Communications Minister Anika Wells said on Tuesday.
Wells said the campaign aims to spread awareness about the changes coming for families, encouraging parents to “start having conversations” about the ban with their children.
"It's called For The Good Of, and it means for the good of our kids. We’re doing these things, ultimately, for the good of young people in Australia,” she told reporters.
The 45-second video shows a number of children absorbed in their phones while a voiceover says: “For the good of Kirsty, for the good of Lucy and Anya, for the good of Sam, for the good of Holly, for the good of Noah, for the good of their wellbeing.”
It then adds: “From December 10, people under the age of 16 will no longer have access to social media accounts. It’s part of a new law to keep under-16s safer online.”
Australia's ban was passed into law in November 2024 and aims to delay teens' ability to set up social media accounts from the current age of 13 until the age of 16.
Prime Minister Anthony Albanese's centre-left government said research showed the over-use of social media was harming young teens, including causing misinformation, enabling bullying and harmful depictions of body image.
Governments around the world are closely watching Australia's implementation of the ban, while social media platforms have pushed back on it.
In a parliamentary hearing on Monday, YouTube said the programme could have "unintended consequences" and would be “extremely difficult” to enforce. The Alphabet-owned video-sharing site has also flagged taking legal action against its inclusion in the ban.
Wells, the communications minister, said she was meeting with social media platforms this week, including Meta, TikTok and Snapchat, to "re-enforce the government’s expectation about how they will enforce the law".
"I am confident they understand their obligations under Australian law and they will deliver upon their obligations," she said.
U.S. President Donald Trump said he sees progress between Israel and Lebanon after talks with Netanyahu, while Hezbollah has rejected a new ceasefire ...
Azerbaijan is once again at the centre of global climate diplomacy, hosting World Environment Day 2026 and bringing together international leaders, po...
Azerbaijan has strongly rejected allegations published by CNN claiming that its territory was used for Israeli military and intelligence operations ag...
The Eighth Global Environment Facility (GEF) Assembly has concluded in Samarkand, bringing together representatives from 186 countries to set environm...
Turkish President Recep Tayyip Erdoğan hosted Nigerien President Abdourahamane Tchiani in Ankara on Thursday, underscoring Türkiye’s growing engag...
U.S. President Donald Trump said he sees progress between Israel and Lebanon after talks with Netanyahu, while Hezbollah has rejected a new ceasefire proposal and Israel has ruled out a troop withdrawal.
Azerbaijan has strongly rejected allegations published by CNN claiming that its territory was used for Israeli military and intelligence operations against Iran, describing the report as entirely baseless and demanding a retraction.
The Eighth Global Environment Facility (GEF) Assembly has concluded in Samarkand, bringing together representatives from 186 countries to set environmental priorities and approve new funding for climate, biodiversity and sustainable development initiatives.
Iran’s Revolutionary Guards (IRGC) said in a statement that its Aerospace Force did not strike the Kuwait Airport passenger terminal on Wednesday, and that the destruction was instead caused by a failed U.S. Patriot missile.
Five Azerbaijani citizens have been killed and three others injured following drone attacks on two cargo vessels in the Sea of Azov, Azerbaijan's Foreign Ministry said on Friday.
Israel and Lebanon have agreed to implement a ceasefire after U.S.-backed talks in Washington. The deal requires Hezbollah to halt attacks and withdraw from southern Lebanon, while both sides will resume direct talks later this month aimed at reaching a broader agreement.
As Armenia heads toward parliamentary elections on 7 June, the country's relationship with Azerbaijan is emerging as one of the defining issues of the campaign, with analysts and international observers highlighting the role of regional politics in shaping voters’ mindsets.
Armenia will hold parliamentary elections on 7 June 2026, a vote that will shape the country’s political direction for the next five years. Understanding how the electoral system converts votes into parliamentary power is key to following the outcome and its wider regional implications.
People across Gaza are facing a worsening humanitarian crisis, with millions struggling to access food, clean water, shelter and medical care as the conflict continues.
The next time a goal goes in during a Champions League final, fans around the world could watch it from every angle at once — frozen, rotated and replayed in ways that were impossible only a few years ago.
An ageing, poorly insured shadow armada now accounts for around one-sixth of the world's tanker fleet. Hidden by design and fraught with risk, it operates beyond conventional oversight. A maritime law expert explains how it works, who profits, and why much of the world looks the other way.
Azerbaijan has strongly rejected allegations published by CNN claiming that its territory was used for Israeli military and intelligence operations against Iran, describing the report as entirely baseless and demanding a retraction.
Turkish President Recep Tayyip Erdoğan hosted Nigerien President Abdourahamane Tchiani in Ankara on Thursday, underscoring Türkiye’s growing engagement with Africa’s Sahel region as geopolitical alliances continue to shift.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment