U.S. shoppers spent a record $24.1 billion online between 8 and 11 July as 'Black Friday-in-summer' discounts sparked a 30 % year-on-year jump, according to Adobe Analytics.
Cut-price offers on everything from school uniforms to laptops pushed web sales far beyond Adobe’s own 28% growth forecast and easily eclipsed the $14.2 billion rung up over the same four-day spell in 2024.
Mobile phones accounted for 53.2% of transactions, the data group said, underscoring consumers’ shift to handheld shopping.
Amazon extended its flagship Prime promotion to 96 hours—double its usual window—while rivals Walmart, Target and Best Buy rolled out parallel events to lure bargain-hunters.
Overall online markdowns ranged from 11% to 24%; clothing led the pack with average reductions of 24%, four percentage points steeper than a year ago, while electronics held steady at 23%.
Retail analysts noted that the spending spree coincided with heightened trade uncertainty: President Donald Trump’s new 30 % tariffs on the European Union and Mexico, and an 1 August deadline for other partners to renegotiate terms, have unsettled import-reliant retailers. Even so, Adobe’s figures suggest consumers are seizing hefty price cuts to 'trade up' to higher-ticket goods before back-to-school demand peaks.
Online sales now account for about 15% of total U.S. retail turnover, according to Census Bureau data, showing a share that has doubled in a decade.
If July’s pace holds, Adobe estimates, e-commerce revenues could top $1.4 trillion for the full year—roughly the size of Spain’s GDP—despite tighter household budgets and rising interest rates.
Whether the July burst heralds sustained momentum will depend on autumn discount cycles and any retaliation against the latest U.S. tariffs, economists caution. Howver, but the early signal is clear - price-conscious consumers will still click 'buy' when deals are deep enough.
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Deaths linked to nationwide protests in Iran have risen to more than 500, according to a U.S.-based rights group HRANA, as Tehran warned it would retaliate against U.S. military targets if Washington intervenes.
Israel has sharply escalated its warnings to Lebanon amid rising regional tensions linked to Iran, according to a report by the Lebanese newspaper Nida Al Watan.
Start your day informed with AnewZ Morning Brief: here are the top news stories for the 12th of January, covering the latest developments you need to know.
Timothée Chalamet won the Golden Globe for best male actor in a musical or comedy on Sunday for his role in Marty Supreme, beating strong competition in one of the night’s most closely watched categories.
Bob Weir, the rhythm guitarist, songwriter and co-founder of the Grateful Dead, has died at the age of 78, his family has said.
Hawaii’s Kīlauea volcano is showing increased activity, with lava flowing from two summit craters and flames, smoke and ash rising from the caldera.
The United States’ actions in Venezuela have clearly demonstrated not only that Latin America remains firmly in Washington’s geopolitical orbit, but also that the U.S. is the only global superpower.
Despite facing challenges in chip manufacturing, Chinese artificial intelligence (AI) researchers are optimistic about narrowing the technological gap with the United States, driven by an increasing culture of risk-taking and innovation.
U.S. oil major Chevron and private equity firm Quantum Capital Group are reportedly preparing a joint bid to acquire Lukoil’s international assets, as the sanctioned Russian energy company seeks to divest its overseas operations.
The U.S. dollar's share of global reserves fell to nearly 40% at the end of 2025, according to the International Monetary Fund (IMF), which says it's 10% lower than at the start of 2024. However, gold has risen and overtaken the dollar to be above 50% in global reserves according to the IMF data.
The U.S. dollar has strengthened against major peers on Tuesday, while the euro fell following slower-than-expected inflation in Europe. Market movements were relatively subdued as investors focused on upcoming U.S. economic data.
Wall Street closed higher on Tuesday, boosted by optimism over artificial intelligence (AI) and a strong rally in Moderna shares, with the Dow Jones Industrial Average approaching a record high.
India’s largest oil refiner, Indian Oil Corporation (IOC), has taken a significant step towards diversifying its crude oil supply by purchasing Colombian crude, from state oil company Ecopetrol, for the first time.
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