U.S. shoppers spent a record $24.1 billion online between 8 and 11 July as 'Black Friday-in-summer' discounts sparked a 30 % year-on-year jump, according to Adobe Analytics.
Cut-price offers on everything from school uniforms to laptops pushed web sales far beyond Adobe’s own 28% growth forecast and easily eclipsed the $14.2 billion rung up over the same four-day spell in 2024.
Mobile phones accounted for 53.2% of transactions, the data group said, underscoring consumers’ shift to handheld shopping.
Amazon extended its flagship Prime promotion to 96 hours—double its usual window—while rivals Walmart, Target and Best Buy rolled out parallel events to lure bargain-hunters.
Overall online markdowns ranged from 11% to 24%; clothing led the pack with average reductions of 24%, four percentage points steeper than a year ago, while electronics held steady at 23%.
Retail analysts noted that the spending spree coincided with heightened trade uncertainty: President Donald Trump’s new 30 % tariffs on the European Union and Mexico, and an 1 August deadline for other partners to renegotiate terms, have unsettled import-reliant retailers. Even so, Adobe’s figures suggest consumers are seizing hefty price cuts to 'trade up' to higher-ticket goods before back-to-school demand peaks.
Online sales now account for about 15% of total U.S. retail turnover, according to Census Bureau data, showing a share that has doubled in a decade.
If July’s pace holds, Adobe estimates, e-commerce revenues could top $1.4 trillion for the full year—roughly the size of Spain’s GDP—despite tighter household budgets and rising interest rates.
Whether the July burst heralds sustained momentum will depend on autumn discount cycles and any retaliation against the latest U.S. tariffs, economists caution. Howver, but the early signal is clear - price-conscious consumers will still click 'buy' when deals are deep enough.
On Monday, the Kremlin announced that Russian President Vladimir Putin may meet U.S. envoy Steve Witkoff this week as part of ongoing efforts to media...
...
Two new videos released by Palestinian militant groups Hamas and Islamic Jihad have sparked international condemnation and renewed pressure on Israel ...
Preliminary discussions between Thai and Cambodian defence officials began on Monday in Malaysia, setting the stage for a high-level ministerial meeti...
Afghanistan and Indonesia have agreed to deepen economic and trade cooperation, with Jakarta announcing plans to establish a new Chamber of Commerce a...
On Monday, the Kremlin announced that Russian President Vladimir Putin may meet U.S. envoy Steve Witkoff this week as part of ongoing efforts to mediate the Russia-Ukraine conflict. U.S. President Donald Trump also warned of possible sanctions if a ceasefire is not reached soon.
Two new videos released by Palestinian militant groups Hamas and Islamic Jihad have sparked international condemnation and renewed pressure on Israel and the global community to secure the release of hostages held in Gaza since the October 7, 2023 attacks.
Preliminary discussions between Thai and Cambodian defence officials began on Monday in Malaysia, setting the stage for a high-level ministerial meeting scheduled for Thursday, as a fragile ceasefire continues to hold following last week's border clashes.
Afghanistan and Indonesia have agreed to deepen economic and trade cooperation, with Jakarta announcing plans to establish a new Chamber of Commerce and Industry in Kabul.
The world’s biggest dance music festival faces an unexpected setback as a fire destroys its main stage, prompting a last-minute response from organisers determined to keep the party alive in Boom, Belgium.
According to the German Research Centre for Geosciences (GFZ), a magnitude 5.7 earthquake struck the Oaxaca region of Mexico on Saturday.
Australian researchers have created a groundbreaking “biological AI” platform that could revolutionise drug discovery by rapidly evolving molecules within mammalian cells.
China and the Association of Southeast Asian Nations will send an upgraded ‘version 3.0’ free-trade agreement to their heads of government for approval in October, Chinese Foreign Minister Wang Yi said on Saturday after regional talks in Kuala Lumpur.
A series of earthquakes have struck Guatemala on Tuesday afternoon, leading authorities to advise residents to evacuate from buildings as a precaution against possible aftershocks.
OPEC+ will increase oil production by 547,000 barrels per day in September after eight members of the organisation held a brief virtual meeting on Sunday. They said the company will continue to accelerate its output hikes to regain market share.
McDonald's plans to significantly expand its investments in artificial intelligence by 2027, with India expected to play a central role in data governance, engineering, and platform development, a senior executive said on Friday.
U.S. President Donald Trump has sharply criticised Federal Reserve Chair Jerome Powell following the central bank’s decision to keep interest rates unchanged.
Microsoft’s market capitalization surpassed $4 trillion in after-hours trading on Wednesday following a stronger-than-expected earnings report for its fiscal fourth quarter, driven by robust growth in its cloud business.
The European Commission has said it does not view imposing network fees on major technology firms as a practical solution to the ongoing debate over funding the expansion of 5G and broadband infrastructure across the bloc.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment