U.S. shoppers spent a record $24.1 billion online between 8 and 11 July as 'Black Friday-in-summer' discounts sparked a 30 % year-on-year jump, according to Adobe Analytics.
Cut-price offers on everything from school uniforms to laptops pushed web sales far beyond Adobe’s own 28% growth forecast and easily eclipsed the $14.2 billion rung up over the same four-day spell in 2024.
Mobile phones accounted for 53.2% of transactions, the data group said, underscoring consumers’ shift to handheld shopping.
Amazon extended its flagship Prime promotion to 96 hours—double its usual window—while rivals Walmart, Target and Best Buy rolled out parallel events to lure bargain-hunters.
Overall online markdowns ranged from 11% to 24%; clothing led the pack with average reductions of 24%, four percentage points steeper than a year ago, while electronics held steady at 23%.
Retail analysts noted that the spending spree coincided with heightened trade uncertainty: President Donald Trump’s new 30 % tariffs on the European Union and Mexico, and an 1 August deadline for other partners to renegotiate terms, have unsettled import-reliant retailers. Even so, Adobe’s figures suggest consumers are seizing hefty price cuts to 'trade up' to higher-ticket goods before back-to-school demand peaks.
Online sales now account for about 15% of total U.S. retail turnover, according to Census Bureau data, showing a share that has doubled in a decade.
If July’s pace holds, Adobe estimates, e-commerce revenues could top $1.4 trillion for the full year—roughly the size of Spain’s GDP—despite tighter household budgets and rising interest rates.
Whether the July burst heralds sustained momentum will depend on autumn discount cycles and any retaliation against the latest U.S. tariffs, economists caution. Howver, but the early signal is clear - price-conscious consumers will still click 'buy' when deals are deep enough.
Thousands of farmers have driven tractors into Brussels to protest a proposed trade agreement between the European Union and the South American bloc M...
Iranian Foreign Minister Abbas Araghchi wrapped up visits to Belarus and Russia during which he held high-level talks on closer bilateral relations an...
Brazil’s Senate has approved a bill that could sharply reduce the prison sentence of former president Jair Bolsonaro, a move that is expected to fac...
International oil prices rose sharply on Wednesday after U.S. President Donald Trump ordered a “total and complete blockade” of all U.S.-sanctione...
As Türkiye seeks to play a more active diplomatic role in the South Caucasus, President Recep Tayyip Erdoğan's “symbolic steps” in the region ar...
Thousands of farmers have driven tractors into Brussels to protest a proposed trade agreement between the European Union and the South American bloc Mercosur.
Iranian Foreign Minister Abbas Araghchi wrapped up visits to Belarus and Russia during which he held high-level talks on closer bilateral relations and major regional developments.
Brazil’s Senate has approved a bill that could sharply reduce the prison sentence of former president Jair Bolsonaro, a move that is expected to face strong opposition from President Luiz Inácio Lula da Silva and the Supreme Court.
As Türkiye seeks to play a more active diplomatic role in the South Caucasus, President Recep Tayyip Erdoğan's “symbolic steps” in the region are becoming a point of focus.
Cambodia must be the first to declare a ceasefire in the ongoing border conflict, Thailand said on Tuesday (16 December), as fighting continued despite earlier claims that hostilities would stop and at least 52 people have been killed on both sides.
The latest clashes between Thailand and Cambodia mark a dangerous escalation in one of Southeast Asia’s oldest and most sensitive disputes.
In the complex world of international diplomacy, the ongoing tensions between India and Pakistan have raised significant questions about the role of third-party mediation.
Citizens from an additional seven countries, including Syria, are being banned from travelling to the U.S. from the 1st of January next year. President Donald Trump made the annoucement on Tuesday (16 December) now has a total of 39 countries banned from entering the States.
President of the Republic of Azerbaijan Ilham Aliyev is visiting the United Arab Emirates at the invitation of President Sheikh Mohamed bin Zayed Al Nahyan on Wednesday, 17 December, as the two countries seek to further strengthen their partnership.
Warner Bros Discovery’s board rejected Paramount Skydance’s $108.4 billion hostile bid on Wednesday (17 December), citing insufficient financing guarantees.
Ford Motor Company said on Monday it will take a $19.5 billion writedown and scrap several electric vehicle (EV) models, marking a major retreat from its battery-powered ambitions amid declining EV demand and changes under the Trump administration.
Iran has rolled out changes to how fuel is priced at the pump. The move is aimed at managing demand without triggering public anger.
U.S. stock markets closed lower at the end of the week, as investors continued to rotate out of technology shares, putting pressure on major indices.
The U.S. Federal Reserve’s Federal Open Market Committee (FOMC) cut its benchmark interest rate by 25 basis points to a range of 3.50% to 3.75% following its two-day policy meeting, according to an official statement issued on Wednesday, 10 December.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment