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U.S. shoppers spent a record $24.1 billion online between 8 and 11 July as 'Black Friday-in-summer' discounts sparked a 30 % year-on-year jump, according to Adobe Analytics.
Cut-price offers on everything from school uniforms to laptops pushed web sales far beyond Adobe’s own 28% growth forecast and easily eclipsed the $14.2 billion rung up over the same four-day spell in 2024.
Mobile phones accounted for 53.2% of transactions, the data group said, underscoring consumers’ shift to handheld shopping.
Amazon extended its flagship Prime promotion to 96 hours—double its usual window—while rivals Walmart, Target and Best Buy rolled out parallel events to lure bargain-hunters.
Overall online markdowns ranged from 11% to 24%; clothing led the pack with average reductions of 24%, four percentage points steeper than a year ago, while electronics held steady at 23%.
Retail analysts noted that the spending spree coincided with heightened trade uncertainty: President Donald Trump’s new 30 % tariffs on the European Union and Mexico, and an 1 August deadline for other partners to renegotiate terms, have unsettled import-reliant retailers. Even so, Adobe’s figures suggest consumers are seizing hefty price cuts to 'trade up' to higher-ticket goods before back-to-school demand peaks.
Online sales now account for about 15% of total U.S. retail turnover, according to Census Bureau data, showing a share that has doubled in a decade.
If July’s pace holds, Adobe estimates, e-commerce revenues could top $1.4 trillion for the full year—roughly the size of Spain’s GDP—despite tighter household budgets and rising interest rates.
Whether the July burst heralds sustained momentum will depend on autumn discount cycles and any retaliation against the latest U.S. tariffs, economists caution. Howver, but the early signal is clear - price-conscious consumers will still click 'buy' when deals are deep enough.
A powerful eruption at Japan’s Shinmoedake volcano sent an ash plume more than 3,000 metres high on Sunday morning, prompting safety warnings from authorities.
According to the German Research Centre for Geosciences (GFZ), a magnitude 5.7 earthquake struck the Oaxaca region of Mexico on Saturday.
The UK is gearing up for Exercise Pegasus 2025, its largest pandemic readiness test since COVID-19. Running from September to November, this full-scale simulation will challenge the country's response to a fast-moving respiratory outbreak.
Kuwait says oil prices will likely stay below $72 per barrel as OPEC monitors global supply trends and U.S. policy signals. The remarks come during market uncertainty fueled by new U.S. tariffs on India and possible sanctions on Russia.
Honduras has brought back mask mandates as COVID-19 cases and a new variant surge nationwide.
British American Tobacco is preparing to sell its first disposable vape in the U.S. reversing years of opposition to unauthorised devices amidst a booming $8 billion market for synthetic nicotine products.
Large investors, wary of September’s traditional seasonal downturns, moved to lock in profits on Tuesday, according to traders and research firms – a sign that the sell-off in technology shares may reflect a broader retreat from risk.
Pop Mart has posted stunning interim results for the first half of 2025, riding on the explosive popularity of its breakout character Labubu.
Estee Lauder (EL.N) said on Wednesday that its annual profit forecast has come in below Wall Street expectations, as the cosmetics giant continues to face weakness in the United States and China alongside uncertainty over tariffs.
The U.S. Commerce Department has expanded steel and aluminium tariffs on Tuesday, to include more than 400 products, aiming to protect domestic industries.
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