Google to challenge parts of U.S. antitrust ruling in tech case

Reuters

Google plans to appeal parts of a recent U.S. court ruling that found it had unlawfully maintained monopoly power in parts of the online ad market, specifically in publisher ad servers and ad exchanges, while the court dismissed other antitrust claims.

Google announced plans to appeal parts of a recent U.S. court ruling that found the company had unlawfully maintained monopoly power in certain areas of the online advertising market.

On Thursday, U.S. District Judge Leonie Brinkema determined that Google had intentionally acquired and preserved dominant control over publisher ad servers and ad exchanges, key platforms that enable websites to manage and sell digital advertising.

While the court found that Google's control over these publisher tools violated antitrust laws by limiting competition, it also sided with the company on other points. The judge ruled that the U.S. Department of Justice (DOJ) had not proven that Google’s advertiser tools or past acquisitions of DoubleClick and AdMeld were anti-competitive.

Following the ruling, Google described the outcome as mixed and confirmed it would appeal the unfavorable portions of the decision.

The DOJ has argued that Google should be required to divest its Google Ad Manager, which includes both its ad server and ad exchange, as part of potential remedies.

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