U.S. electric vehicle giant Tesla experienced a dramatic drop in European sales in January, with a year-on-year decline of 45.2%, according to data from the European Automobile Manufacturers' Association (ACEA).
Tesla sold just 9,945 vehicles in January this year across Europe - including the European Union, the European Free Trade Association, and the United Kingdom - compared to 18,161 units sold in January 2024. Within the EU alone, Tesla's sales fell by 50.3%, dropping to 7,517 units from the previous year's figures.
This sharp decline stands in stark contrast to the overall battery electric vehicle market in the region, which saw robust growth. In the EU, battery electric car sales surged by 34% to reach 124,341 units, while the combined market across the EU, EFTA, and the UK grew by 37.3%.
Industry analysts are examining the factors behind Tesla's significant slump in sales, noting that while the broader electric vehicle market continues to expand, Tesla appears to be losing ground to competitors. The reasons for the decline remain a subject of debate, as the overall appetite for electric vehicles in Europe remains strong.
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