Starbucks CEO Brian Niccol earned $96M in just four months, with 94% tied to stock awards, as the coffee giant bets on his leadership to drive growth.
Starbucks Corp granted its new CEO, Brian Niccol, a compensation package worth approximately $96 million in just four months of work in 2024, ranking among the highest in corporate America, Bloomberg reports.
About 94% of Niccol’s pay came from stock awards, mostly tied to performance and vesting over three years. He also received a $5 million sign-on bonus after his first month with the company. Niccol joined Starbucks in September 2024, following the ousting of its previous CEO after declining sales.
Recruited from Chipotle Mexican Grill Inc., Niccol was brought in to revitalize the business. Starbucks did not require him to relocate to Seattle but covered his temporary housing expenses and personal use of the company jet, including $72,000 for flights between Seattle and his Southern California home.
Bloomberg valued his annual pay package at $113 million, much of it in equity to replace awards forfeited at his prior job.
Niccol is among the top 20 highest-paid CEOs, with Starbucks praising him as a "highly sought-after leader" capable of driving growth.
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