BYD on track to top 2024 sales goal and outsell Ford, Honda

China’s leading electric vehicle manufacturer, BYD, is poised to demonstrate further market share growth when November sales data is released. The company is on track to exceed its annual target of 4 million vehicles, surpassing Honda and Ford in global sales for 2024. BYD delivered 3.76 million vehicles in the first 11 months of the year, including 506,804 units in November.

Strong domestic sales, supported by its advanced plug-in hybrid models, have driven the firm's expansion, with its share of the Chinese auto market rising to 16.2% as of October, up from 12.5% in 2023. This places BYD ahead of Volkswagen’s joint ventures in China, which combined for a 12.5% share during the same period. Analysts predict BYD could achieve annual sales exceeding 6 million vehicles by 2025, rivaling global leaders such as General Motors and Stellantis.

To meet demand, BYD expanded production capacity by 200,000 units between August and October and hired 200,000 additional workers, bringing its total workforce to nearly one million by September. This scaling effort has enabled BYD to outpace competitors, control costs, and withstand a challenging price war in the Chinese market, which has significantly impacted foreign automakers.

General Motors recently announced over $5 billion in charges tied to its struggling China operations, highlighting the challenges faced by foreign firms in the region. BYD has maintained its competitive edge, leveraging cost efficiencies and supplier negotiations to sustain its growth trajectory.