Rolls-Royce will invest $376 million to expand its Goodwood plant, focusing on bespoke cars with luxurious customizations like gold sculptures and mother-of-pearl artwork, as demand for personalized high-end vehicles continues to grow.
Rolls-Royce is investing $376 million to expand its Goodwood plant, focusing on bespoke cars for wealthy clients. The luxury automaker’s customization options include gold sculptures and mother-of-pearl artwork.
The expansion will boost its exclusive Bespoke services and Coachbuild program, offering unique, tailor-made vehicles. Since opening 22 years ago, the plant has grown from producing one car a day to 28.
Despite a 5% drop in global sales last year, Rolls-Royce sees rising demand for personalized, high-margin vehicles, reflecting broader trends in luxury automotive markets.
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