Disney stock drops $4B in one night

Disney+ logo is seen in this illustration taken August 5, 2025
Reuters

Disney has experienced a significant financial setback, reportedly losing approximately $3.87 billion in market value overnight.

This decline follows the company's decision to suspend late-night host Jimmy Kimmel's show, "Jimmy Kimmel Live!", which has sparked widespread public backlash and calls for boycotts. The suspension is believed to have been influenced by pressure from the Trump administration and conservative media outlets. 

The market reaction was swift, with Disney's stock price dropping by over 2%, translating to a nearly $4 billion decrease in the company's market capitalization. This substantial loss underscores the significant impact that public relations decisions can have on a company's financial standing. Facebook

In response to the growing controversy, former Disney CEO Michael Eisner publicly criticized the company's leadership for yielding to political pressures, particularly in suspending Kimmel's show. Eisner emphasized the importance of free speech and questioned the current direction of Disney's corporate governance.

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