Germany’s Adidas on Tuesday raised its full-year operating profit forecast, saying it had successfully offset part of the additional costs caused by higher U.S. tariffs.
The sportswear giant now expects an operating profit of around €2.0 billion (£1.7 billion) for 2025, up from its previous projection of between €1.7 billion and €1.8 billion, citing stronger-than-expected business performance.
Adidas had earlier indicated that it might raise U.S. retail prices to absorb some of the extra expenses resulting from tariffs imposed by President Donald Trump’s administration on imports, estimated to add roughly €200 million (£175 million) to its costs in the second half of the year.
The company’s popular Samba trainers, once starting at $90, now retail from $100 on its U.S. website.
For the third quarter, Adidas reported a 12% increase in revenue on a currency-neutral basis, with operating profit rising to €736 million from €598 million in the same period last year.
Adidas is scheduled to publish its full third-quarter results on 29 October.
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