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Berlin, February 20, 2025 – Mercedes-Benz has launched a fresh cost-cutting initiative aimed at reviving sales and margins, as the German carmaker forecasts a significant drop in earnings in 2025.
The new plan comes on the heels of a 40% slump in the car division’s earnings in 2024, driven by weak sales in key Chinese and German markets and subdued demand in Europe.
Chief Executive Ola Kaellenius acknowledged that the company faces “an increasingly uncertain world,” prompting a reassessment of previous growth targets. While the firm had previously set an adjusted return on sales of up to 14% in favorable conditions - and no less than 8% during tougher times - current projections for the car division indicate a return of only 6-8% this year.
Mercedes-Benz’s cost-cutting measures include plans to reduce production costs by 10% by 2027. This new target builds on an ongoing initiative launched in 2020, which aimed for a 20% reduction in costs between 2019 and 2025-a goal that has already seen a 15-16% reduction. Further details are expected to be outlined later at the company’s upcoming earnings conference.
The company’s cautious outlook reflects broader challenges in Europe’s automotive sector, where manufacturers contend with tightening carbon emissions regulations, rising trade tensions with the United States, and intensified competition from Chinese electric vehicle startups. While competitors such as Volkswagen and various suppliers have announced deep cost cuts, some rivals like Renault have reported record operating profits in 2024, bolstered by lower costs and new product launches.
Mercedes-Benz also projected that unit sales will fall below the 1.98 million vehicles sold in 2024 - a figure that may disappoint investors and labor representatives who had aimed for a minimum target of 2 million units to fully utilize production capacity.
“To ensure the company's future competitiveness in an uncertain world, we are taking steps to make the company faster, leaner, and stronger,” Kaellenius said in a statement.
In addition to the cost-cutting measures, the company’s board will propose a reduced dividend of 4.30 euros per share, down from 5.30 euros in 2023.
As the automotive industry navigates a period of volatility, Mercedes-Benz’s strategy underscores the balancing act between cost management and maintaining market share amid shifting global economic conditions.
Video from the USGS (United States Geological Survey) showed on Friday (19 September) the Kilauea volcano in Hawaii erupting and spewing lava.
At least 69 people have died and almost 150 injured following a powerful 6.9-magnitude earthquake off the coast of Cebu City in the central Visayas region of the Philippines, officials said, making it one of the country’s deadliest disasters this year.
Authorities in California have identified the dismembered body discovered in a Tesla registered to singer D4vd as 15-year-old Celeste Rivas Hernandez, who had been missing from Lake Elsinore since April 2024.
A powerful 7.4-magnitude earthquake struck off Russia’s Kamchatka Peninsula on 13 September with no tsunami threat, coming just weeks after the region endured a devastating 8.8-magnitude quake — the strongest since 1952.
A shooting in Nice, southeastern France, left two people dead and five injured on Friday, authorities said.
A federal jury in Marshall, Texas, ruled on Friday that Samsung Electronics must pay nearly $445.5 million in damages to patent holder Collision Communications for infringing patents linked to 4G, 5G, and Wi-Fi communication standards.
Gold prices rose above $4,000 an ounce for the first time on Wednesday, fuelled by investor demand for safe-haven assets amid rising geopolitical tensions and expectations of U.S. interest rate cuts.
U.S. shares ended Tuesday in negative territory as investors, cut off from official economic data due to the ongoing government shutdown, looked to alternative indicators and comments from Federal Reserve officials for guidance on economic weakness and monetary policy.
Elon Musk’s artificial intelligence startup xAI is targeting a $20 billion capital raise linked to Nvidia hardware, Bloomberg News has reported.
Türkiye’s benchmark stock index, the BIST 100, closed Tuesday at 10,814.11 points, up 0.74% from the previous session.
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